Great Golf Magazine Sep/Oct 2017 September October 2017 | Page 83

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Peter turned to the multiple award-winning independent
distillery – the English Spirit Distillery Company – which was
established in 2009 and which produces its own range of spirits
and liqueurs, for help in developing his rum.

Collective, aka the ‘Godfathers of UK Soul’ – comprising DonE, Junior Giscombe, Leee John, Noel Mckoy and Omar – by
having stands at their gigs, as well as running special joint
promotions.

JAMAICAN CLIMATE. The recipe took three years to develop and

DESIGNER BOTTLES. Following a rebrand earlier this year,
the rum is now positioned as a premium product, enhanced
by its specially-designed bottles, crystal decanters and other
branded items.
Its 42 per cent strength and Caribbean flavours make it ideal
as a cocktail mixer and Morant Bay has teamed up with mixologist
Alessio Franzese, bar manager at the Rum & Sugar bar, near
London’s Canary Wharf, to create a series of cocktail recipes based
on its red rum.
In addition, the company is working with master chocolatier
Paul Wayne Gregory, who is creating a series of rum-infused
chocolate products – among them golf balls packaged in sleeves
of three, just like real golf balls – and with Caribbean-born chef
Jason Howard, who is spearheading the Rum Dining Revolution,
combining Caribbean food with rum-infused or paired dishes.

the distillery now produces and bottles the rum at its plant in
Great Yeldham, north Essex, replicating the Jamaica climate for
rum production. Morant Bay’s rum is fermented, triple-distilled
and aged in temperature-controlled conditions under the watchful
eye of founder John Walters, a master distiller who is a doctor of
biochemistry.
Since launching, Morant Bay’s Signature Edition Spiced Red
Rum has won a silver award in the 2015 International Spirits
Challenge and is up for more honours in overseas competitions.
Now family and staff are busy attending food and drink
festivals, country fairs and music events to spread awareness of the
rum and build up a buzz about the drink. So far the feedback has
been nothing but positive.
The company also supports soul music quintet The British

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