Great Golf Magazine Sep/Oct 2017 September October 2017 | Page 29
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“This car mixes all of our experience and knowledge and takes it to
a new level. We raised the level of design execution and the general
quality with this car,” Lynge says.
£38,000. It’s in the high end of the price range, which Garia is quick
to justify. According to them, they’re selling more than just a golf
car or a vehicle. They are selling a concept, an idea and a brand.
“It’s the name. It’s the exclusivity. It’s a limited edition. A lot of
work was put into the design of this golf car. All those thoughts
are reflected in the price,” Anders Lynge explains.
The Mercedes-Benz Style Edition Garia Golf Car isn’t targeting
your local country club, or indeed any regular golf club. It’s meant
to appeal to individuals with a sense of style, exclusivity and luxury.
The philosophy behind it is clearly from elite car production
rather than golf cart production. So, when looking at the price sign,
it would be unfair to consider it as merely the price of a golf car.
Garia and Mercedes-Benz call it a “real sports car” in their
description and rarely refer to it as a golf car. They’ve put work
into making it drivable on roads and legal to drive in public. It’s
not just a golf cart, but a multipurpose car for golfing.
LAUNCH AT ROYAL TROON. The “real sports car” was launched at
The Open this year, where Garia and Mercedes-Benz tested the
demand and interest. Since then, this limited-edition golf car has been
seen in the United States and Denmark, where Garia showed it off.
A launch at Royal Troon really is in the spirit of golf, which
satisfies both Mercedes-Benz and Garia. Mercedes-Benz has been
a long time sponsor in the golfing world and their brand has a
tight connection to golf and golfers. Making their way into the
world of golf cars only makes sense at an event like The Open.
Presenting the car at Royal Troon is just as important to Garia.
Co-Founder Anders Lynge is excited to show off the result of an
important collaboration.
“This cooperation and product really establishes our position
as the ultimate producer of luxury golf cars. We’re proud of
cooperating with Mercedes-Benz and producing a revolutionary
golf car,” Lynge says.
Garia and Mercedes-Benz are certainly aiming for a position in
the world of golf cars similar to Royal Troon’s position in the world
of golf courses.
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