GREAT China Welcome directory December 2014 | Page 2

GREAT China Welcome

Introduction
Britain offers a very warm welcome to all visitors.
But with over 170,000 different hotels, attractions and
activities in Britain, how can you be sure that the places on
your itinerary are set up to cater for your clients’ needs?
The GREAT China Welcome programme was created in
2014 to signpost British hospitality businesses which are
ready for China. It recognises businesses that have gone
out of their way to offer exceptional service to Chinese
visitors by providing tailored information, amenities and
facilities.
The scheme is run by Britain’s national tourism agency,
VisitBritain, and supported by the UK government. Unlike
other China-focused accreditation schemes, membership is
entirely free and based solely on merit.
This directory contains details of the first 200+ businesses
that have joined the programme. But the list is growing by
the week. Our online version of this directory is kept fully
up to date and you can also easily identify our members on
VisitBritain’s trade website
http://trade.visitbritain.com/zh-hans/
We hope you find this directory useful and it provides good
ideas for your itineraries. We are tremendously grateful for
your support and look forward to working closely with all
our partners in China and the UK to welcome more clients
to Britain.

Sally Balcombe
Chief Executive, VisitBritain

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