Gravity Defyer Wholesale Catalog Fall 2013

About Gravity Defyer® HISTORY Tragedy that led to Passion This is the story that inspired the invention of the world’s most technologically advanced shoe: The Gravity Defyer. A tragic event affected the extended family of Alexander Elnekaveh (mechanical engineer, former army medic and inventor of hundreds of life changing products). His budding 14 year-old nephew, a promising young man, was diagnosed with a cancerous growth in his heel. Even after heel replacement surgery, Alexander’s nephew was given little chance of ever living pain free. An Inventor’s Vision Alexander had put years into solving his nephew’s problem: researching new medications, treatments and prosthetics. Flying home after another failed meeting with pain management specialists, Alexander felt the wheels of the 747 touch the ground. “If a massive aircraft can land smoothly, absorbing over 100 tons on impact without so much as spilling his coffee, why couldn’t a shoe do the same thing? ––A shoe with powerful shock absorbers yet soft and yielding as a child’s trampoline… FEATURES VersoShock Trampoline Sole Gravity Defyer® and its associated brand’s product offerings are able to provide its superior comfort via their products ability to absorb joint impact caused on-your-feet activity. Without this ability to absorb impact at such high levels, the comfort experienced with the Versoshock® Trampoline Sole would not be as superior. Because of the technology used to increase impact absorption, Gravity Defyer and its associated brands are able to receive a portion of that impact and return it to the customer in the form of a boost or a recoil. Absorb Harmful Shock · Propel Yourself Forward. BENEFIT Heel Strike Absorb Harmful Shock 80% of Americans use a heel striking gait during both walking and running. Jarring impacts like these may result in repetitive motion injuries. Shin splints, plantar fasciitis and injury to the soft tissues of the foot, ankle, knee, hip and excessive stress on the lower back may occur. During the “Heel Strike” our VersoShock® Trampoline System slows the rate of impact, converting excess kinetic energy and storing it as elastic potential energy. Midstance Improve Posture Toe Off Feel Energized Gravity Defyers combine EVA, specially formulated polymers, and Smart Memory Springs to create a stable shock absorbing platform without being overly soft or mushy. These components distribute impact pressure evenly across the bottom of the foot, reducing sore spots. But that’s not all. The yielding heel bed of the VersoShock® Reverse Trampoline keeps you active as your body makes countless micro adjustments to maintain and improve your posture. During toe off, the VersoShock® Trampoline system releases the stored elastic potential energy converting it back into motion. Gently, powerfully, the heel propels you forward returning as much as 50% of the stored energy to your stride. You’ll be amazed when you try it for yourself. 3

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