FROM THE TITLE SPONSOR
SHAPING A LEGACY
AT NEDBANK, WE BELIEVE THAT progress happens when bold vision meets purposeful action. That is why we are proud to be the title sponsor of Nedbank Gravel Burn – a race that is more than a sporting event; it’ s a statement of what can be achieved when ambition, community and sustainability journey side by side.
Nedbank Gravel Burn embodies so many of the values we hold dear: excellence, resilience and a deep respect for people and the planet. Over seven days and 800
kilometres, riders will have the privilege of traversing forests, deserts, mountains and bushveld – landscapes that reflect both the beauty of South Africa and the responsibility we share to protect it. This race is not just designed to challenge the body; it is also aimed at inspiring a renewed commitment to the environment, to one another, and to future generations.
Cycling has always been more than competition – it is about freedom, opportunity and connection. It levels the playing field, offering the same open road or trail to a professional athlete and a newcomer chasing their first finish line. This is why we see it as a sport worth investing in – not just for its podium finishes but also for the possibilities it opens up for people at every level.
For this reason, Nedbank does not see this sponsorship as merely backing a race – our intention is to help build a global movement in cycling. Gravel riding is one of the fastest-growing disciplines in cycling, and South Africa – with its unique terrain and iconic heritage – is perfectly positioned to lead that growth. By investing in Nedbank Gravel Burn, we hope to amplify the sport’ s global reach, attract the world’ s best riders to our country and unlock opportunities for local communities along the route.
This sponsorship aligns perfectly with Nedbank’ s purpose to use its financial expertise to do good. We know that money, when directed with intention, has the power to change lives. That belief extends beyond banking. It includes supporting initiatives that power economic growth, uplift communities and leave a positive social and environmental legacy. Whether it is through employment created in host towns, partnerships with organisations like The Sports Trust, or ensuring a heightened commitment to green practices, Nedbank Gravel Burn is proof of how sport can be a catalyst for meaningful change.
Together with the event organisers and our fellow sponsors, we are working to create more than a race: We are shaping a legacy, one that redefines gravel racing, showcases South Africa to the world, and brings lasting value to the communities and environments it touches. Because, as the Nedbank Gravel Burn shows, the future is not just about where the road takes us; it is about the impact we choose to have along the way.
JASON QUINN Chief Executive, Nedbank Group
08 NEDBANK GRAVEL BURN