Differentiation in the digital age
Printer profile
SinaLite : Exceptional , unique business cards that make a print broker ’ s clients stand out
In this third and final feature of our Printer Profile series on leading Canadian trade printer SinaLite ( Markham , Ontario ), we ’ re going to explore its specialty business card products and how print brokers and printers alike can help their clients stand out from their competitors in a world where business cards are becoming more and more commoditized . In Part 1 , we discovered how SinaLite is continuing its expansion into label printing by offering inexpensive , full-colour labels that can be cut into any shape at no additional cost , among other benefits . Part 2 outlined how SinaLite has invested millions of dollars in the latest signage and wide-format printing and finishing equipment – offering exceptional print quality and faster turnarounds , while passing the savings along to its customers .
Differentiation in the digital age
As business professionals seek to distinguish themselves , many are moving away from standard business cards and enlisting printers and designers who can provide that competitive edge . Make no mistake , first impressions are important . And the swapping of business cards is still a personal , universally accepted greeting in today ’ s corporate world . The bottom line is that business cards are here to stay , even in today ’ s digital age . Given the trend toward differentiation and standing out , it ’ s vital that printers and brokers offer their customers a selection that goes beyond the more common business card papers such as 14 pt . and 16 pt . Unique and more differentiated business card stocks also allow you to sell at a premium and earn higher margins . Getting started is very simple , according to SinaLite . You can start outsourcing right away at very little risk and investment for your business . Here are five of SinaLite ’ s most popular high-end and unique business card choices that utilize both special finishing effects and specialty stocks :
• Metallic foil . Metallic foil business cards are notable for their shiny , unique finish that can be applied to both large and small portions of the design . The unique properties of foil allow for classy , differentiating designs not possible through other printing methods . Gold and silver foils are especially reflective and almost mirror-like . They shimmer in all lighting conditions and often look more impressive with black or white designs . Learn more at www . sinalite . com / foil .
• Spot UV with matte lamination . Few can resist the exquisite feel of a smooth , clear spot UV coating with matte lamination that will make users stand out ‘ clearly ’ from their competition . Special effects can also be selectively detailed or designed for maximum tactile and aesthetic appeal . Learn more at www . sinalite . com / spotuv .
• Kraft Paper . Simple yet striking with a classic vintage look , environmentally friendly Kraft Paper business cards are unique in both appearance and feel . They ’ re especially ideal for bold , dark-coloured designs . Not only will the fibres of the paper give any design a natural look , they ’ re 100 % recyclable , produced in a sustainable process , and are a proven option for those who like to print on superior quality stock . Learn more at www . sinalite . com / kraft .
• Pearl Paper . With a classy shine and smooth feel , Pearl Paper business cards are ideal for lighter colours that enhance the reflective , light-catching surface of the paper . This unique stock shimmers when viewed at different angles . Pearl Paper business cards actually contain pearl fibres that give them a smooth , metallic look . They ’ re also ideal for designers , marketers , or anyone who wants to attract attention from an appearance standpoint . Learn more at www . sinalite . com / pearl .
• Durable Paper . This synthetic ‘ paper ’ lends itself to customized and short-run designs . Sourced from raw materials , it ’ s 100 % recyclable , 100 % tree-free , non-toxic , and extremely durable . Its waterproof and tear-resistant qualities guarantee that your business cards will always look exceptional , even in the most adverse conditions . These cards can also stand the test of time without tearing – making them ideal for membership or loyalty cards . Learn more at www . sinalite . com / durable .
For more information , please visit www . sinalite . com / specialty or call 1-866-899-2499 .
18 | September 2018 | GRAPHIC ARTS MAGAZINE graphicartsmag . com