Graphic Arts Magazine November 2019 | Page 20

Event Recap OCT. 23- 2 5 , 2 0 1 9 | D AL L AS, T EXAS Highlights When Specialt y Graphic Imaging Association (SGIA) and NAPCO Media first announced their plan to combine forces to create a tradeshow that the print world had never seen before, professionals eagerly waited for what was to come. We are very proud to report that after a week in Dallas, Texas, the decision to create PRINTING United in 2019 was nothing short of a grand slam success! While a tornado wreaked havoc in North Dallas earlier in the week, on Wednesday, October 23, 2019 the weather calmed, and business leaders from every North American state, province and territory began visiting the beautiful Kay Bailey Hutchison Convention Center to begin exploring the massive show floor. Being the third largest city in Texas, Dallas was smaller than anticipated, but was a very clean and friendly city, and a metropolis that is on track for tremendous economic growth. It was absolute perfect location for our industry to unite, learn and grow together in. A main focus of PRINTING United was one that has been seen more and more across the industry lately, which is the vast convergence that’s currently taking place in almost every sector of print. Printers today are seeking to offer services and products that were traditionally beyond their scope, and PRINTING United allowed all the leading equip- ment manufacturers an opportunity to 20 | November 2019 | GRAPHIC ARTS MAGAZINE showcase their advancements to an engaged audience of print professionals. This was on full display at the very inter- esting PRINTING United Experience Zone. Here, attendees were able to travel through a 4,000 square foot area, which brilliantly highlighted the ever-expanding capabilities of print in today’s modern world. Denise Gustavson and her team at NAPCO painted a wonderful picture of the vast possibilities available to us. Walking through the Experience Zone, visitors could see first hand examples of print in action, with many different retail packaging designs, many printed wall- paper decals, a beautifully wrapped vehicle, and even an imprinted foosball table! This installation was top notch, and really helped showcase to printers all the new products and services they can offer customers in 2019 and beyond. By having all the latest technologies from a wide variety of commercial, in-plant, packaging, wide-format and garment printing equipment manufacturers, this show was successful in showing attendees what their businesses can transform into, by using the latest tools available. Exhibitors across the floor were very excited to have found their new home at PRINTING United. OEMs such as Fuji- Film, EFI, Heidelberg, Konica Minolta, and Kirk-Rudy all had great showings, and sold multiple units on the show floor. Kirk-Rudy President Rick Marshall revealed that with support from their Canadian distributor, Insource, they had an outstanding response to the launch of their new FireJet 4c at PRINTING United and took numerous orders at the event. “We were pleasantly surprised at the high turnout at the inaugural PRINTING United show in Dallas and are looking forward to next year when it comes to Atlanta,” President of NAPCO Media’s printing and packaging group, and PRINTING United President Mark Subers, also echoed the excitement of the show when saying, “I couldn’t be more pleased with the amount of people and diversity of the equipment. It’s really representing the theme of convergence. It has been great to see people really digging in and looking at the equipment.” The inaugural PRINTING United was a blast for all, and moving forward it will be an important industry event to attend. Our industry is in a state of constant convergence, and PRINTING United is the perfect solution to allow for the best in our industry to unite, connect and grow together. With its hugely successful PRINTING United debut, Graphic Arts encourages everyone to begin plans to attend the second PRINTING United, which will be held Oct. 21-23, 2020 in Atlanta, Georgia. Next year's event is set to have an even bigger show floor and an even more diverse range of equipment for a printer's needs. Hope to see you all there! Please check out all The Faces of PRINTING United on Pages 22-24. graphicartsmag.com