Contents
November 2018 | Volume 21 | No. 9
6
A new Gutenberg Bible and other musings
Re-creating a masterpiece, the new CPIA and Print 18
review
Filomena Tamburri
14 Defining success in the Fourth Industrial Revolution
Re-aligning operations to create value from new
technology
Caterina Valentino
17 Sales and Marketing: How to do them best
The importance of technology and a skilled workforce
Joanne Gore
20 Print 18 wrap-up
Highlights and some photos from the big event
Staff writers
SALES AND MARKETING:
HOW TO DO THEM BEST
22 Five considerations for personalization and mail
17
The importance of data in getting attention and gaining
loyalty
Olivia Parker
25 SGIA wrap-up
Another resounding success draws over 24,000
Staff writers
28 Grade your prospects, prioritize your time
Leads: which ones will turn into sales and which are a
waste of time
Diana Varma
30 Top 10 mistakes printers make when marketing themselves
A look at some common failed strategies
Dave Hultin
A new Gutenberg Bible and other musings
6
38 Do you know where your leads are?
Four strategies to maximize conversion rates
Joanne Gore
In every issue
Print 18 wrap-up
@graphicarts
20
SGIA wrap-up
25
9
12
32
36
37
Print industry news
New products
Installations & investments
List of advertisers
Classified
GRAPHIC ARTS MAGAZINE | November 2018 | 3