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Five ways your website can boost your sales
John Foley, Jr.
A good website experience reflects well on your business
The gap between the web and your print business is getting
smaller. From web-to-print solutions and online ordering to
the fact that your customers are out there on social media
and the web right now, the online world has never been so
vital to your company. An effective website not only sends
your customers a message about your business and brand,
it can also boost your sales.
You can think of your website as being analogous to a bricks
and mortar store. If it’s easy to get around your site and find
what they want, your customers are far more likely to stay
and do business with you. So, what do customers want from
your print website and how can you make sure you provide
it? Start with these five key areas:
Easy Navigation
Straightforward and visually pleasing navigation is an absolute
must for your business’s website. After all, you want to let
your customers know that you can provide them an end prod-
uct which looks professional and gets their message across.
Your website needs to do the same for you. From the moment
visitors arrive at your website, it should be obvious where
they need to click to get what they want. The saying “less is
more” should definitely be your guide when developing your
website. While you want to avoid a lot of white space and
make sure you include all the relevant information, don’t
overdo it with too many graphics or words. Keep things simple
and your customers will be able to navigate with ease.
A Good Mobile Experience
Your customers are mobile nowadays. With increasing num-
bers of people accessing the web on mobile devices, building
a responsive website that looks good across a range of
devices is paramount. If your customers access your website
while they’re out and about, but it doesn’t display well or
clearly, they’ll go to a site that does and you’ll lose the sale.
Clear information
Visitors to your site are looking for information. As well as
providing a clear and engaging introduction to your business
and what you can do for their print needs, make sure any
other information they might want is close at hand. From your
opening hours to the exact services you offer and your pricing,
everything they need to know should be accessible quickly
and easily.
Easy contact
If your customer has questions or wants to talk to you about
a possible project, make sure it’s as easy as the click of a
mouse. Providing an easy to use contact form will make it
simple for your customers to reach out to you. While you’re
at it, make sure they can show you any pertinent files or
documents by attaching them, rather than having to start a
back-and-forth email exchange to get their questions about
potential projects answered.
Simple Ordering
If you’re providing your customers with the ability to order
from you online, the pro-
cess should be quick
and easy with no bottle-
necks or frustrations.
Online ordering is a
staple of many print
businesses these days,
giving your customers
an instant and conven-
ient way to get their
projects started with
y o u . Yo u r o n l i n e
ordering needs to be
responsive and easy to
use.
Your website is a
valuable business asset,
so make it as user-
friendly and intuitive
as you possibly can.
The better the experience your customer has with your web-
site, the more likely they are to think well of your print business
and keep coming back to you. Your website is a valuable
business asset, so make it as user-friendly and intuitive as
you possibly can.
John Foley, Jr. is CEO of interlinkONE and Grow Socially. John
and his team speak with print companies on transforming
their businesses, and offer an affordable and easy-to-use
marketing automation solution, MAX. Learn more about John
at JohnFoleyJr.com.
18 | November 2017 | GRAPHIC ARTS MAGAZINE
graphicartsmag.com