Contents
GRAPHIC ARTS
May 2019 | Volume 22 | No. 4
Your perfect connection to the printing, graphic arts, sign and packaging industries
May 2019 | Volume 22 | No. 4 | $7.95
12 Crisis communication management
Protecting your brand when it’s most vulnerable
Caterina Valentino
16 Sales solve most problems
Winning strategies in a brutally competitive marketplace
Paul Shearstone
20 Graphics Canada wrap-up
SALES
SOLVE
Brief summary and photos from inside the tradeshow
Staff writers
24 The 2019 Budget
+ OH MY G.A.A.D
DIGITAL ACCESSIBILITY
MOST PROBLEMS
What’s in it for the graphic arts industry
Elliott Schiller
16
Sales solve most problems
26 Digital access for all
The business and moral case for accessibility
Diana Varma
30 Is Adobe the only choice?
Will UK-based Affinity Software give Adobe a run for
their money?
Olivia Parker
32 You have a way with words
Changing sales focus from you to your customer
David Hultin
26
Digital access for all
34 The Best of Bindery: Part 4 of 10
Pricing levels for common types of binding
Norm Beange
38 Stretch your marketing department – and its budget
Graphics Canada
wrap-up
20
You have a way
with words
32
How lean marketing departments thrive
Joanne Gore
8
9
11
14
36
37
Installations & investments
Print industry news
New products
Creative & design
List of advertisers
Classified