Two Sides releases new
infographic explaining why
companies are removing ‘Go
Green – Go Paperless’ claims
Z -fold cards
Two Sides North America has released an engaging new
infographic that illustrates why 118 North American companies
and over 360 firms globally have removed ‘Go Green
– Go Paperless’ and similar environmental claims. The
new infographic counters “greenwashing” claims and
provides fact-based information about misleading
sustainability statements involving paper use and production.
Greenwashing is defined as: “to make people believe that
your company is doing more to protect the environment
than it really is.” Two Sides is a global initiative by companies
in the graphic communications industry to provide verifiable
information on why print and paper is an attractive, practical
and sustainable communications medium.
Z Z -fold
-fold cards
Z -fold cards
Some of the key reasons why firms are making the change
include: paperless ‘green’ claims must follow marketing
rules in Canada and be accurate, truthful and supported
by scientific evidence; the use of forest products from
responsibly managed forests has resulted in a net
increase in the area and volume of US forests between
2005 and 2015; and papermaking is not a cause of forest
loss in North America.
Unlike our competitor ...
The main causes are urbanization, agriculture, hydro
and other developments. Also, electronic communica-
tions have a growing environmental footprint and
use non-renewable raw materials for manufacturing. The
fact is that paper is
still p referred by
many and studies
reveal that paperless
green claims don’t
convince consumers
to switch to online
services. The info-
graphic and other
helpful information
and resources are
available at
twosidesna.org.
Unlike our
our competitor
competitor ...
Unlike
...
We deal
only
with
printers
Unlike
our only
competitor
...
We
deal
with
printers
We deal
with
printers
and don’t
sell only
to with
end
customers
and
don’t
sell
to
end
We
deal
only
printers
and don’t sell to end customers
customers
and don’t sell to end customers
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[email protected]
(416)
ext. 312
312
(416) 701-0111
701-0111
ext.
(416) 701-0111
ext. 312
@graphicarts
GRAPHIC ARTS MAGAZINE | May 2019 | 25