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How do millennials consume print?
Olivia Parker
Most trust print, as long as it's relevant to them
It’s the age-old question: what is the best way to advertise
to the young? The millennial generation makes up a large
portion of the population and they have spending power,
especially as their presence in the workforce grows. But what
media channels do they use to consume information? For
marketers, and as a consequence, printers, this is a question
that is going to have an impact on the market in the near
future.
I’ve approached t