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Social media checklist for printers
John Foley, Jr.
The times they are a-changin’, and
social media is no longer just for the
trendy kids or the twenty-something
web-entrepreneurs. Social media
has become an important tool for all
businesses, including print service
providers. In a fast-paced world,
social media is where customers
and businesses congregate to get
information, forge connections, and
decide whether or not to do busi-
ness with the companies they find
there.
Your customers are on social media
right now. If you're not, you're mis-
sing out on valuable business
opportunities. There's no doubt
about it: it's time for you to get social
or risk losing out to those who
already have. Don’t believe me? Well
believe it! In a 2014 infographic that
my team put together, we shared that Twitter’s fastest growing
age demographic is 55-64 years old, and that 81% of LinkedIn
users belong to at least one group. Three years later, social
media users continue to increase across multiple demograph-
ics and platforms. Back then the tide was rising and now,
social media for businesses and printers is here to stay. The
proof is in the numbers; PSPs need to be active on social
media.
To make the most of your social media presence, tick the
following items off your social media checklist:
✓ Go where your customers are. Start searching online
and find out where your potential customers tend to
congregate. LinkedIn? Twitter? Facebook? Instagram?
Snapchat? Google+? Dedicated communities? Pick
two or three that are most popular with your market,
and start by focusing there. You don’t want to spread
yourself too thin, trying to tackle all platforms, and so
it’s important to focus mostly on where your custom-
ers are.
✓ Make your profile professional. Your profil