Graphic Arts Magazine March 2018 | Page 18

News analysis Xerox and Fujifilm deal: a deeper look Tony Curcio No one knows exactly how this deal will shake out, but there’s no shortage of opinions about it On January 31, Xerox and Fujifilm announced that they’ll combine Xerox and their longstanding subsidiary, Fuji Xerox. Fujifilm will buy control of Xerox for about $6.1 billion and will name Jeff Jacobson, current Xerox CEO, to lead New Fuji Xerox. The com- bined company’s annual revenues should reach $18 billion. New Fuji Xerox will have “enhanced global scale and reach, world- class innovation capabilities, and an improved financial profile to support strategic investments in growth and attractive capital returns.” It’ll have dual headquarters in Norwalk, Connecticut, and Tokyo, Japan. Fuji Xerox mainly does business in Japan and Asia Pacific, while Xerox focuses in the U.S. and