Printer profile
Printer Profile : SinaLite – Part 1
SinaLite continues major client-driven expansion into label printing
Markham Ontario ’ s SinaLite ( then Sina Printing ) opened its doors about twenty years ago with a 2-colour press and a small storefront . Today , SinaLite has evolved into one of Canada ’ s leading trade printers with several digital and offset presses , a full bindery , a 100,000 sq . ft . production facility , and one of the industry ’ s most popular web-to-print portals – SinaLite . com . Driven by customer demand , it ’ s also established a solid reputation among print brokers , graphic designers , sign shops and label printers . Today , Sinalite . com is poised to be a leader in several key industry sectors – label printing being just one of them .
Labels cut into any shape – at no additional cost
Marketing research firm Smithers Pira revealed in a recent study that the 2017 label printing market worldwide is valued at about $ 35.7 billion and should grow by 4.4 % a year , reaching $ 43.8 billion by 2022 . Given this , it ’ s not surprising that SinaLite recently expanded its specialty Roll Label Division with new substrates and finishes to provide more cost-effective pricing and customization options for designers , printers and print brokers . In fact , 15 additional stocks have been introduced – including BOPP , polyester and paper labels – in addition to its finishing options of gloss and matte lamination and UV / matte varnish . Another huge customer benefit that is that SinaLite ’ s labels can be cut into any shape at no additional cost .
“ Our goal at SinaLite is to help our customers grow their businesses and become more profitable ,” said SinaLite VP of Marketing Brian Meshkati . “ In the past year alone , we ’ ve made huge investments in the best label printing and finishing equipment . The result has been improved print quality and more economically priced products that our customers can resell at higher margins . In some cases , prices are up to 68 % lower
From left are SinaLite President Mike Meshkati with Kristina ( Press Operator ) and Matt ( Pressroom Supervisor ) in front of the EFI Jetrion 4900M . than in the past ,” he added .
One of these investments includes the EFI Jetrion 4900M . This UV inkjet press has enabled SinaLite to produce short runs of a hundred labels or less – and pass the savings along to its clients . But it ’ s also enabled them to print jobs of 50,000-plus labels and still generate improved profit margins over traditional printing methods for its customers . Additional benefits include reduced turnaround times and the ability to print on pre-die-cut materials , thus greatly reducing the time between printing labels and shipping them out . SinaLite also utilizes the additional features of the 4900M – such as finishing , sheeting and lamination inline – on customer jobs based on their very specific demands . Another unique feature is its ability to print from 8.25 ” up to 13 ” in width , allowing SinaLite to further adapt quickly to changing customer demands .
More value for print brokers and printers
Now while all this is obviously important , at the end of the day it ’ s SinaLite ’ s overall value proposition that has made it so successful in this sector . “ Labels are becoming an additional source of profits for printers and print brokers who may have been focusing solely on traditional print and signage ,” said SinaLite President Mike Meshkati . “ Also , our customers don ’ t need to make investments in label equipment , materials or maintenance . They simply go online and place their orders . The process is easy , instant quotes are generated , and printing is usually completed in one to two days . We even offer artwork guidelines ,” he added . SinaLite currently has 19 stocks for a wide range of applications – including packaging , food labels , retail , beverage and more . It also offers value-added finishing options such as lamination and varnish .
“ Before launching our expanded specialty label options , we spent six months on research and development , working with suppliers and vendors to make certain we ’ re running the right materials under the right conditions to ensure the highest quality and maximum profits ,” said Meshkati . The bottom
Kristina examines circular labels printed on the EFI Jetrion 4900M .
line is that SinaLite can now produce short runs that would otherwise be much more expensive using traditional flexo . This translates into significant time and cost savings and faster production times for its clients . Even its laser die-cutting means that SinaLite can cut to any label shape easily without additional plates or dies – so , as mentioned earlier , no additional costs are passed along to its customers .
In Part 2 next month , we ’ ll explore Sina ’ s expansion into signage and wide format printing .
To request your own free roll label samples , please visit www . sinalite . com / roll-labels .
@ graphicarts GRAPHIC ARTS MAGAZINE | February 2018 | 27