GOW FOCUS & THEMES
Started in 2013, the rebranding of GOW has been completed in 2014, giving the
campaign a new look and feel, reflecting the progression of goals and actions,
as well as being more responsive to its main audiences.
GOW moved from its initial focus of bringing people online (digital inclusion) to equipping people
with the right set of eSkills required by the 21st century workplace (digital empowerment). In 2014,
the main focus was on employment and digital jobs, consistent with the policy and industry efforts to
reach higher employment rates and to better match the eSkills supply and demand.
The campaign raised awareness and tackled few key areas that contribute strongly to the
employment needs: eSkills training, ICT certification and the access to digital jobs. As digital inclusion
is still important in a number of European countries and for some telecentres, the Get Online Week
also continued to involve targeted groups of users on the Internet for the first time.
Actions have been grouped under two themes in 2014:
1. Get online for jobs
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eSkills for off-liners (trainings)
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first click for seniors
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introductions to social media
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online safety – games for kids
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hunting for digital jobs – events with local
SMEs, ICT companies and employment
offices
ICT certification – free vouchers from the
industry
ICT for entrepreneurs
eSkills for employment training using a range
of
technologies
and
devices
(e.g.
Employment Toolkit)
eSkills assessments using Skillage
social media for job seekers
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2. Get online for inclusion