GOV.PH MAGAZINE Using Popularity of Politicians in The Philippine | Page 18

Background
   In the Philippine Context, popularity in terms of politics,
celebrity politicians have a great deal especially when it
comes in the month of campaign. Popularity is their gateway to
some people’s heart in a way of promotion especially if they
are famous or known by some people or it could also be because
a relative of him/her is a known actor in the showbiz industry
that helped them gain some supporters for their campaign. For
example, the sotto family, according to Orosa, R. “the whole
family (wife Helen Gamboa and children Romina, Diorella, Ciara
and Gian who himself is running for councilor in Quezon
City)”, this example shows that even tito sotto’s wife and
children joined the politics and most people support them,
other than them serving the country, also because their family
is known in showbiz, from their family to their other
relatives like tito sotto’s brother (Vic Sotto) who is a host
in an afternoon show for decades. Also the Aquino’s and
Marcos’s. As an observation on researches, I have noticed that
political dynasty