GOV.PH MAGAZINE Using Popularity of Politicians in The Philippine | Page 7

   Before actually
discussing the content of
the paper, the definition of
the term ‘popularity’ will
be first explained. Based on
Oxford Dictionary (n.d), the
definition of ‘popularity’
is defined as “intended for
or suited to the taste,
understanding, or means of
the general public rather
than specialists or
intellectuals” (Oxford
Dictionary, n.d). Using this
definition, it shows that
not at all times does a
popularity of a politician
responds to everyone’s
taste. The ‘specialist’ or
‘intellectuals’ are those
who are also in the
expertise or are involved in
the specific discipline or
field; in this case, it’s
politics. That’s why there
are critics of popular
figures in politics
especially those who are
famous for being a celebrity
or popular because of their
family name.
   That is why a politician
needs to persuade both sides.
According to an article on
Facts and Detail by Hays
(2015), in the Philippines,
it is observed that
politicians that have support
from an important figure such
as the military and the
church are key to political
survival and success.
   This paper would take
account the effectiveness of
popularity based on specific
politicians and the
miscarries that popularity
brings that turn it into an
issue. The two (2) factors;
popularity on showbiz and
popularity on family name,
would be divided in section
2