GolfPlus Digital March 2021 | Page 28

Styler

SHIRTS - A GOLFER ’ S SIGNATURE COMPONENT

ome players seek to stand out by wearing fluorescent lime or shocking pink . Others will only wear striped polos . A few just want to blend in with earth tones or solid black and white . Others will only wear a favorite brand like Tommy Bahama . One thing they all share , it ’ s through their shirt that every man will be able to most effectively underline their individuality within the classic golf fashion ensemble . And while there are technical design components , fabrics and packability to consider , let ’ s tee off with color . What do the experts see trending ? “ Black , white and grey are all traditionally popular colors ,” noted Jamie Dion , the Head of Design at Blair Apparel , “( but ) this Spring we are seeing all shades of blue really rise to the top . The color is easy for people to wear and matches with just about everything !” Regarding splashes of hues and tones , vibrant and interesting check combinations always sell well . And although it can be a tricky guessing game , certain color combinations and stripes can sell exceptionally well too . Still , in addition to ‘ soft brights and pastels ’, St . Croix ’ s General Manager Jessica

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Huseboe-Narva sees emerging trends that ‘ lean towards solid tones and timeless neutrals .’ When it comes to fabric – the lean is toward cotton , wool and synthetics . Cotton is durable , absorbent , hypoallergenic , breathable and simply feels great , but sales for synthetic fiber shirts have gained in large part due to our change in lifestyles . With more constrictions on their time , tech apparel has evolved . Many people are more interested in the convenience factor versus the work it might take to feel , smell and look a bit better with a cotton shirt . The reality is everything is about the now , the immediate . Players don ’ t to have to put a warm iron to their clothes . It is that ease of care that has driven the performance wear side of the business . In the constant drive for innovation , some apparel manufacturers also offer moisturewicking synthetic filaments with cotton fibers to produce a blend of shirts , ‘ where technology meets nature ’ calling it ‘ performance cotton ’ where they hope the combination of nature ’ s comforts and hi-tech ’ s ease-of-care will fulfill a market need that has been demanding someone come up with the best from each world . Far more people prefer wearing cotton to the

3 office and social outings than polyester . Cotton plays an enormous role in most areas off the course so you ’ ll see just as much if not more cotton garments as polyester in any golfer ’ s closet .

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The Royal Bermuda Island Zone Camp Shirt from Tommy Bahama , available in a range of brilliant solid hues providing the golfer options on and off the course , uses a fabric that helps to regulate your body temperature with high-performance moisture evaporation .
Tommy Bahama ’ s iconic Emfielder knit polo shirt is updated in a camp shirt silhouette that offers a higher percentage of Supima cotton , making it softer and more comfortable than ever before . Designed to be worn in any climate or season , it is travel-ready and provides innovative moisture-wicking properties .
Easy to wear , easy to care for , easy to play in and easy to pack , Foot Joy ’ s Lisle Open Weave Print Self Collar shirt provides superior moisture control that quickly wicks away moisture , keeping you dry and comfortable .
28 GolfPlus MARCH 2021