MYGOLF SMASHES FINAL BARRIER
TO CLUB PARTICIPATION
MyGolf, Australia’s national
junior introductory program,
has listened to feedback from
PGA Professionals around
the country and will fully
subsidise the school kit rebate
fee (previously $7) from July
1, which means that it is now
effectively free for Australian
golf clubs to become MyGolf
centres.
So, if your club is not part
of the burgeoning program,
which has Australia’s highest
ranked male and female
golfers – Jason Day and Minjee
Lee – as its ambassadors, it’s
time to speak to your PGA
Professional and get them
on board. The program has a
huge degree of flexibility,
enabling PGA Professionals to
deliver their programs under
the national junior program
brand.
Since its relaunch in July 2014,
MyGolf has made significant
strides. Participant numbers
are projected to increase by
46% on last financial year to in
excess of 9,000, the number
of registered MyGolf centres
is up by 170, and 90% of
programs are now delivered
by PGA Professionals.
Recent growth has been
supported by a nationally co-
ordinated content marketing
campaign called ‘MyGolf
Presents…’ that has already
directly driven in excess of
18,000 people to the MyGolf
website.
The campaign, which
geographically targets its
marketing to support active
MyGolf centres, is also
enabling MyGolf centres
across Australia to make use
of the content to promote
their own MyGolf programs.
So far, it has featured MyGolf
ambassador Jason Day,
MyGolf at the ISPS Handa
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I GOLF MANAGEMENT AUSTRALIA
I
WINTER EDITION 2017
World Super 6 Perth and
young MyGolfers Isaac,
Siobhan and Adam.
Golf Australia Chief Executive
Stephen Pitt and PGA of
Australia Chief Executive
Gavin Kirkman are confident
that these initiatives will
provide a significant boost
to the program in its quest
to attract 30,000 Australian
children per annum to the
MyGolf program by June 2021
and, along the way, attract
a world class commercial
partner.
You can register your club as
a MyGolf centre by visiting
mygolf.org.au.