FEMALE FRIENDLY CHECKLIST
Female Friendly Checklist Female golfers, without doubt, represent the demographic with the
most growth potential for golf venues.
Most golf venues may have originally been set up for the male consumer. So, as golf venues
adopt Swing Fit and have more women visiting, it is important we adapt our facilities, programs,
course and also staff to the growth that is expected. Below is a simple checklist to help you
create the right environment for your female customers and members.
AREA
Off-course
facilities
WAYS TO IMPROVE
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•
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Pro shop equipment and apparel that appeal to women
Women’s golf sets available for hire
Buggies in good condition
Toilets – in good condition and clean! (including sanitary facilities)
Change rooms that are inviting (i.e. boxes of tissues, ornamental flower arrangement, box containing
can of hair-spray, hairbrush, deodorant etc.)
Website is user-friendly for beginners (easy to find information on Swing Fit and other beginner
related products/programs)
Appropriate
amenities •
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• Participants have a choice of food (sandwiches, cakes) and healthy eating options
Beverages (tea, coffee, wine)
A nice area to sit and socialise
Clear signage (especially for women visiting for first time)
On-course
facilities •
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• Women’s tees of various length to suit different abilities
Tee times set aside for beginners
Opportunities for competition play on weekdays and weekends
Toilets – in good condition and clean
• Inform your staff and members about Swing Fit so they can give a warm welcome to new faces at
your venue
Get your club thinking about women – an inclusive atmosphere for all females, both new and existing
members, will benefit all
Acknowledgment of new female members (i.e. knowing a new members name and using it)
Friendly, personable coaches
Customer
service
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•
•
Swing Fit
Female
inclusive
programs
Promotion
• Use imagery of females to promote golf programs (see centre resources page on swingfit.com.au for
Swing Fit promotional resources)
• Consider running Swing Fit simultaneously with MyGolf so children can learn to play at the same time
• Programs run at times suitable to your target market. For example, if targeting young mothers, do
not start a session before 10am or after 2pm on a weekday
Welcoming
• Participants receive a phone call in advance welcoming them to the program and with information
on appropriate dress, what to bring, where to go/meet on their first day
• Participants greeted on arrival. Invite your friendliest members to assist
• If possible, run Swing Fit so participants enjoy a drink and debrief at the same time that female
members are in the club-house (i.e. on competition day). This creates a ‘good vibe’ in the club-house
and creates an opportunity for members to come and say hello.
• Supply drink and/or refreshments for participant’s drink and debrief (not compulsory)
• Mentor programs
Clear participation pathway
• Upon activating a program, you should already have planned the participants next steps following
the program
• Participants receive show-bag or participant pack (available to purchase via Swing Fit online shop) with
information on future participation, special offers, ongoing clinics, female bring-a-friend events etc.
• Membership/playing specials with affordable rates for nine holes for female beginners
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