PGA IGI ADOLM
Brendon Kop - General Manager, Penrith Golf Club
The GMA National Conference
is fast approaching and I for
one cannot wait to attend this
year, for what will be my 6th
GMA National Conference. To
me, the National Conference
is the one ‘must attend’
event that I recommend to
my Board of Directors for
consideration.
The GMA does a fantastic job
of assembling the national
conference that directly
relates to ‘the now’ and is not
simply put together just for
the sake of it being held every
two years. The content and
the presenters are always
of a very high calibre, which
means I get to leave the
conference having learnt new
ideas and methods, as well as
being highly motivated to take
things back to my club for
Board of Directors.
With the theme of this year’s
conference being ‘Now is the
I could relate that to my
experience of completing the
PGAIGI Advanced Diploma of
Leadership and Management
(ADOLM) that I was fortunate
to have won last year. Having
completed a few units thus
far, I can honestly say that I
some relevant educational
content that has made me
re-evaluate how I undertake
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various facets of my role on
a daily basis. What I have
learnt is that ‘what you know
and how you go about things,
isn’t always what is best’. The
ADOLM has given me a new
insight into my job role and
how I communicate, plan
and relate to club members, and planning for the future.
Attending the GMA National
Conference will surely
provide additional items for
consideration of ‘Now is the
Directors. It has also taught
me to think outside the box
a lot more and to embrace
change and ideas to ensure
a successful journey for the
club. amongst fellow industry
colleagues across our
beautiful country. I have
made a number of friends at
previous conferences that I
have contacted for advice and
feedback on various topics. It
is always great to attend the
conference and see someone
that you met from another
State at one of the previous
conferences and the feeling
that it is a long lost friend that
you are re-engaging with.
The conference this year will
cover daily themes such as
“The Future – What it holds
and harnessing potential”,
“Resilience – Building Peak
Personal & Club Performance”
and “Leading into the Future
– Seizing the Opportunity”.
With some of the educational
units that I have been and
am currently studying, the
topics covered in the GMA
Conference should nicely
complement the ADOLM and
further improve my skill set
going into the future with my
club.
My career thus far has seen
my club look into diversity of
the business model to create
additional revenue streams,
greater focus on customer
service, making intuitive
reviewing and creating
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SPRING EDITION 2017
GMA Conference is the
For any Club Managers that
are considering attending the
conference and have yet to
make their decision and/or
approach their Board, please
consider it as an investment
into your individual skillset,
as well as an investment into
your club going forward.
For any club managers and/
interested in the ADOLM, I can
only suggest that you contact
the PGA and enquire about
committing to the course. It
is an investment in the future
for both yourself and your
club.