Golf Management Australia Autumn 2018 | Page 11

Australia’s biggest competition for club golfers rewards the game’s most important administrators with the Genesis Golf Link Cup - GMA Members Leaderboard. This is your chance to be part of a once in a lifetime weekend, vying for the title of Genesis Golf Link Cup - GMA Members champion at one of Australia’s best courses before enjoying a bucket list day at the Australian Open in the Genesis Marquee. Luxury car maker Genesis and tournament organiser MPower Golf are always looking to grow the already hugely popular Genesis Golf Link Cup and they know one of the best ways to do that is through the club managers at the nation’s golf clubs. Not only are GMA members at the forefront of the industry, many are also avid golfers themselves and so the GMA Members Leaderboard was born. In 2017, the Genesis Golf Link Cup was delighted to host Andrew Davis (now Captain of The National Golf Club) and Chris Anderson, General Manager of Mansfield Golf Club at the luxury VIP Genesis experience and at NSW Golf Club to play off for the GMA title. Chris Anderson won the day with a solid 34 pts at the always challenging venue. Chris said: “The organisation of the weekend was faultless, and the experiences were truly amazing. From the golf at NSW GC to the accommodation at the InterContinental Sydney team will qualify with the two teams playing off at the Final. Entry fee per team is only $120 per series. Interestingly the team scores are aggregated again from the golf played across the Genesis Golf Link Cup program, meaning team members need not play at the same time or even location. See https://www. genesisgolflinkcup.com.au/register/teams- registration/ over a quarter of each club’s membership is participating. The nature of the event is that the players that do best are the most improved and most consistent players over the period of a series; could clubs have a presentation to the winning players at the end of each series? Personalised Social Media banners Would you like to host a corporate day in conjunction with the Genesis Golf Link Cup? As an addition to the event this year MPower Golf is looking to provide premium golf experiences to Genesis Golf Link Cup players looking for an Open Day. We’ll provide the event structure, supporting materials and run registrations through iseekgolf.com, and your club gains a busy corporate day. (Note to avoid confusion, the Genesis Golf Link Cup runs across all golf played by members, not just those at organised events such as these Open Days). Contact Nick Thornton GM at MPower Golf if interested. The Genesis Golf Link Cup produces personalised weekly winners’ images for use on social media, websites and within e-newsletters. These are emailed to GM’s. Club winners - what could you do? Given this is a national event run over two 15-week series each year with no additional work required by the club, how could the club take advantage of an opportunity to connect with its members? At present on average Genesis Golf Link Cup Open Days WWW.GMA.ORG.AU I 11