Golf Management Australia Autumn 2018 | Page 10

THE GENESIS GOLF LINK CUP - GMA MEMBERS LEADERBOARD IS ON AGAIN How we’ll help you qualify for the Genesis Golf Link Cup - GMA Members Leaderboard and the National Final A range of marketing initiatives supported by the Genesis Golf Link Cup offer GMA members a variety of ways to increase the number of their members registered for the event, ensuring their chance of making the National Final. Club Leaderboards Each club has a leaderboard within the Genesis Golf Link Cup. A link to this leaderboard will be provided to all club GM’s for their internal promotional use. It can be sent to their club members or highlighted on their websites. Posters, Countercards Each year the Genesis Golf Link Cup sends a series of posters and countercards to clubs to promote the event. These can be placed on noticeboards near comp registration or the locker-room and in the proshop. More are available on request. Registration and Engagement Emails The Genesis Golf Link Cup will send personalised content to each club to allow them to resend this from their own email systems, congratulating well-performing players and with a link to register. These will be updated monthly. Teams Event this year For the first time this year, the Genesis Golf Link Cup offers 4-ball teams an opportunity to play in the National Final, for an added route to this experience. Each series one 10 I GOLF MANAGEMENT AUSTRALIA I AUTUMN EDITION 2018