Golf Industry Central Winter 2012 - Page 5

Singha Beer extends partnership with the Asian Tour Singha Beer will extend its partnership as Official Beer of the Asian Tour by another two years as it strengthens its commitment towards professional golf at the highest level in Asia, officials announced. Singha Beer signed on as a Tour Partner in 2010 and the new agreement will see Thailand’s leading brewery company remaining on board as a valued sponsor of the Asian Tour until the end of 2013. The exciting partnership will allow Singha Beer to strategically promote its brand across Asia and around the globe through the Asian Tour’s established media and television platform, which reaches over 200 countries and 650 million homes across the Live, Highlights, Magazine programmes and via additional exposure generated by Golfing World. A key element of the agreement is the continued promotion of the “Singha Shot of the Week” segment on the Asian Tour Golf Show as well as further brand exposure on the Asian Tour’s official website and a selection of tournaments. Singha Beer has been a long-term supporter of golf in Thailand and Asia where it sponsors the Singha Amateur Golf Circuit, All Thailand Golf Tour and All Thailand Challenge. Suang Chantra-Urai, Manager, Sports Promotion Office, Singha Corporation said: “This is a perfect match for us. Singha Beer is delighted to extend our Tour Partnership with the Asian Tour, which continues to lead the growth and development of professional golf in this region, until the end of 2013. Singha Beer for its continued support and involvement with the elite of professional golf in Asia. Singha Beer has been a terrific supporter of the game and has been instrumental towards the growth of golf in Thailand. “We look forward to working closely with Singha Beer as we seek to drive professional golf to greater heights in Asia and around the world,” said Kerr. “Over the past two years, we have enjoyed being involved with the rise of the Asian Tour and it remains our vision and goal to maintain this wonderful collaboration which provides immense commercial and branding benefits to Singha Beer. We are developing Singha Corporation into a global brand and the Asian Tour is not only focussed in Asia but has exposure in Europe and the United States. This is a good partnership. “Our company has supported both amateur and professional golf for over 30 years and it is fulfilling to see great Thai players emerging on the Asian Tour. We value this partnership with the Asian Tour greatly as it gives us the opportunity to play a major role in growing golf in Thailand and Asia.” Asian Tour CEO Mike Kerr welcomed the extension of the Tour Partnership with Singha Beer. “The Asian Tour would like to toast Seeking a job in the Golf Industry? Interested in finding the right staff? We have a full range of job seeking and recruitment services. Golf Industry Central Winter 2012 3