Golf Industry Central Winter 2012 - Page 4

Mike’s Space Golf Industry Central turns 4 years old! Thank you very much for your continued support, it’s hard to believe we’ve reached this milestone. A special mention goes to the ongoing sponsors, contributors and support team behind the scenes, which without their help this magazine and website couldnt continue to exist. Mike Orloff is an Operations and Marketing Specialist for Golf Industry Central and a PGA Member in the USA and Australia. Originally from Southern California, Mike has permanently resided on the Gold Coast for the past 10 years. He has over 20 years of commercial golf experience in various senior management roles and currently provides operational and marketing solutions to the golf industry in the region. Currently, Mike also lectures part-time for the PGA International Golf Institute and runs the industry based website www.golfindustrycentral.com.au. Editor / Sales: Mike Orloff morloff@golfindustrycentral.com.au +61 415 682 259 Contributors: David Newbery I have met and worked with so many great people over the past 4 years because of this little “idea” I got in my head which eventuated into Golf Industry Central. There is still a way to go before achieving this vision that is implanted in my head, but half the fun is the actual journey. I’m very passionate about the golf industry and golf in general, though I don’t play much as of late. I fall into that demographic that has dropped away from the game due to a focus on business commitments and also being active with my young family. The industry worldwide is experiencing a major demographic swing and we all need to adjust and swing along with it. Products and services need to adapt and the definition of “member” has to take on a new meaning. Operations and Marketing Specialist NZPGA Member - Contributor Contents may not be reproduced without written permission. Views expressed in editorial contributions do not necessarily reflect the opinions of this publication and it’s management 2 You, the industry, are all invited to attend as delegates or support as a sponsor. What are you waiting for- get involved. Mike Orloff Andrew Whiley Morlo Pty Ltd ACN 123 872 784 ABN 1812 3872 784 PO Box 773, Main Beach, QLD, Australia, 4230 I’ve been honoured to be asked again to present at the upcoming biannual Golf Managers Association New Zealand Conference being held in Christchurch, August 26-28 2012. Ill also be staying on to present at two seminars for the local Canterbury Golf District. It’s great that the organisers decided to keep the conference in Christchurch and to support the city in some way. The city has been working through its ongoing challenges of last year’s earthquake and subsequent aftershocks. I look forward to seeing my Kiwi mates soon enough. Drop me a line if you want to catch you while there? Golf Industry Central hopefully can help you in some small way with providing a unique perspective in growing your business. Senior Writer Publisher Kia ora The wonderful golfing nation of New Zealand is our focus in this month’s issue. As with most golfing nations New Zealand is also experiencing its golf challenges. NZ Golf reported a 5.1% drop in membership this past year with the outlook for the future also not strong if this trend continues. So what do we do about it? Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and South East Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services and operational advice. We also help overseas markets access the local golf industry via our vast network, online magazine and weekly publications. Golf Industry Central operates with a general premise that for the industry to get stronger there is a real need for a cross pollination of ideas and networking from across all the different sectors of the golf industry. We all have a common denominator with our respective businesses - we need more people playing golf and spending money! Currently our readership covers all sectors of the industry - General Managers, Superintendants, suppliers, golf pros, front line st