Mike’s Space
Golf Industry Central turns 4 years old!
Thank you very much for your continued
support, it’s hard to believe we’ve
reached this milestone. A special
mention goes to the ongoing sponsors,
contributors and support team behind
the scenes, which without their help this
magazine and website couldnt continue
to exist.
Mike Orloff
is an Operations and Marketing
Specialist for Golf Industry Central and a PGA
Member in the USA and Australia. Originally from
Southern California, Mike has permanently resided
on the Gold Coast for the past 10 years. He has
over 20 years of commercial golf experience in
various senior management roles and currently
provides operational and marketing solutions to
the golf industry in the region. Currently, Mike also
lectures part-time for the PGA International Golf
Institute and runs the industry based website
www.golfindustrycentral.com.au.
Editor / Sales:
Mike Orloff
[email protected]
+61 415 682 259
Contributors:
David Newbery
I have met and worked with so many
great people over the past 4 years
because of this little “idea” I got in
my head which eventuated into Golf
Industry Central. There is still a way to
go before achieving this vision that is
implanted in my head, but half the fun is
the actual journey.
I’m very passionate about the golf
industry and golf in general, though I
don’t play much as of late. I fall into
that demographic that has dropped
away from the game due to a focus
on business commitments and also
being active with my young family. The
industry worldwide is experiencing a
major demographic swing and we all
need to adjust and swing along with it.
Products and services need to adapt and
the definition of “member” has to take
on a new meaning.
Operations and Marketing Specialist
NZPGA Member - Contributor
Contents may not be reproduced without written permission. Views expressed in editorial
contributions do not necessarily reflect the opinions of this publication and it’s management
2
You, the industry, are all invited to
attend as delegates or support as a
sponsor. What are you waiting for- get
involved.
Mike Orloff
Andrew Whiley
Morlo Pty Ltd ACN 123 872 784
ABN 1812 3872 784
PO Box 773, Main Beach,
QLD, Australia, 4230
I’ve been honoured to be asked again
to present at the upcoming biannual
Golf Managers Association New Zealand
Conference being held in Christchurch,
August 26-28 2012. Ill also be staying
on to present at two seminars for the
local Canterbury Golf District. It’s great
that the organisers decided to keep
the conference in Christchurch and to
support the city in some way. The city
has been working through its ongoing
challenges of last year’s earthquake and
subsequent aftershocks. I look forward
to seeing my Kiwi mates soon enough.
Drop me a line if you want to catch you
while there?
Golf Industry Central hopefully can help
you in some small way with providing
a unique perspective in growing your
business.
Senior Writer
Publisher
Kia ora
The wonderful golfing nation of New
Zealand is our focus in this month’s
issue. As with most golfing nations New
Zealand is also experiencing its golf
challenges. NZ Golf reported a 5.1%
drop in membership this past year with
the outlook for the future also not strong
if this trend continues. So what do we do
about it?
Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and South East
Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services
and operational advice. We also help overseas markets access the local golf industry via our vast
network, online magazine and weekly publications.
Golf Industry Central operates with a general premise that for the industry to get stronger there is a
real need for a cross pollination of ideas and networking from across all the different sectors of the
golf industry. We all have a common denominator with our respective businesses - we need more
people playing golf and spending money! Currently our readership covers all sectors of the industry
- General Managers, Superintendants, suppliers, golf pros, front line st