Singha Beer extends partnership with the Asian Tour
Singha Beer will extend its partnership
as Official Beer of the Asian Tour by
another two years as it strengthens its
commitment towards professional golf
at the highest level in Asia, officials
announced.
Singha Beer signed on as a Tour Partner
in 2010 and the new agreement will see
Thailand’s leading brewery company
remaining on board as a valued sponsor
of the Asian Tour until the end of 2013.
The exciting partnership will allow
Singha Beer to strategically promote its
brand across Asia and around the globe
through the Asian Tour’s established
media and television platform, which
reaches over 200 countries and
650 million homes across the Live,
Highlights, Magazine programmes and
via additional exposure generated by
Golfing World.
A key element of the agreement is the
continued promotion of the “Singha
Shot of the Week” segment on the Asian
Tour Golf Show as well as further brand
exposure on the Asian Tour’s official
website www.asiantour.com and a
selection of tournaments.
Singha Beer has been a long-term
supporter of golf in Thailand and Asia
where it sponsors the Singha Amateur
Golf Circuit, All Thailand Golf Tour and
All Thailand Challenge.
Suang Chantra-Urai, Manager, Sports
Promotion Office, Singha Corporation
said: “This is a perfect match for us.
Singha Beer is delighted to extend our
Tour Partnership with the Asian Tour,
which continues to lead the growth and
development of professional golf in this
region, until the end of 2013.
Singha Beer for its continued support
and involvement with the elite of
professional golf in Asia. Singha Beer
has been a terrific supporter of the game
and has been instrumental towards the
growth of golf in Thailand.
“We look forward to working closely
with Singha Beer as we seek to drive
professional golf to greater heights in
Asia and around the world,” said Kerr.
“Over the past two years, we have
enjoyed being involved with the rise of
the Asian Tour and it remains our vision
and goal to maintain this wonderful
collaboration which provides immense
commercial and branding benefits to
Singha Beer. We are developing Singha
Corporation into a global brand and
the Asian Tour is not only focussed
in Asia but has exposure in Europe
and the United States. This is a good
partnership.
“Our company has supported both
amateur and professional golf for over
30 years and it is fulfilling to see great
Thai players emerging on the Asian
Tour. We value this partnership with
the Asian Tour greatly as it gives us
the opportunity to play a major role in
growing golf in Thailand and Asia.”
Asian Tour CEO Mike Kerr welcomed the
extension of the Tour Partnership with
Singha Beer.
“The Asian Tour would like to toast
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Golf Industry Central Winter 2012
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