Industry News
Inside Golf named Australia’s most read golf magazine for the third time
A recent independent survey by
Sports Marketing Surveys (SMS)
has revealed that Inside Golf
has retained its spot as the most
regularly read golf magazine in
Australia, beating the popular
newsstand and subscription
magazines for the third straight year.
SMS’ February/March 2012 Golf
Consumer Survey asked 2000
random golfers at courses across
Australia to name the magazine they
most regularly read or subscribed
to. Inside Golf was the top answer,
beating all of the other golf
publications, hands down.
These results represent a backto-back win for Inside Golf, which
had earned top honours in the SMS
August/September 2011 survey.
In addition, an independent 2010
survey by Golf Research Australia,
the consumer-facing research arm of
Jeff Blunden Advisory Services, also
named the magazine as the most
regularly read in Australia.
“Once again, we’re thrilled to
be named Australia’s Most Read
Golf Magazine,” said Sam Arthur,
Publisher of Outdoor Sports
Publishing (OSP), the publisher of
Inside Golf. “The survey results
over the last three years reflect our
passion and dedication to bring the
best golf magazine to Australian
golfers,” he added.
While the print magazine is kicking
goals across the country, the online
initiatives by OSP are also turning
heads. Inside Golf now has the
largest Facebook following of any
Australian golf magazine, as well
as the first fully-integrated iPad/
iPhone Digital Magazine app,
representing enormous reach and
brand recognition for advertisers and
partners.
Inside Golf is also Australia’s
highest-circulating audited national
golf publication, with a total average
circulation of 42,416 copies per
month (CAB Audited from October
2011 to March 2012).
“Being CAB Audited is extremely
important,” explains Arthur. “We
are the ONLY golf magazine in
Australia to choose to be CAB
audited each and every period
because it gives our advertisers
100 per cent certainty that our
circulation numbers are correct and
transparent.”
Free at Australian golf courses,
driving ranges and golf retailers
across Australia, Inside Golf
has shown significant growth in
advertising, publication size and
staff numbers over the last four
years. The magazine has grown from
a modest 48 pages in 2008 to a
massive 96 pages in the recent May
issue, highlighting the publication’s
insightful, high-quality content which
is written by some of Australia’s
most recognized writers and awardwinning photojournalists.
Inside Golf was also the first
Australian golf publication to adopt
Social Media, the first to launch a
digital page-turning version, the
first to have a completely integrated
online/offline/iPad offering, and they
continue to break ground through
their exten