GMA Conference Wrap
PRESENTATIONS: DAY 3
The final day of the conference focused
on the future with emphasis on strategic
planning, disruptive technology, financial
performance, and being prepared to take
action, among other things. The day closed
with a great presentation by Peter Sharp, a
man who is literally on a mission to change
the world.
DRAW YOUR FUTURE -
STRATEGIC PLANNING
IN ACTION USING THE
BUSINESS LEADERSHIP
TOOL OF THE FUTURE
Visual goal setter Patti Dobrowolski
assists businesses to draw
their future, literally. In her
presentation she talked about
the importance to put down your
emotions and plans onto paper. Creativity
starts with your imagination. You firstly
create a picture in your head, and then you
expand on it with your emotions.
DISRUPTIVE
TECHNOLOGIES - A MIND-
SPINNING JOURNEY
DETAILING OUR CHANGING
WORLD AS WE ENTER THE
TECHNOLOGICAL AGE
Steve Sammartino is a futurist
and Business Technologist who
presented delegates with a mind-
spinning journey, detailing our
changing world as we continue to
see more and more technological change.
Sammartino shared his view that we are
22
experiencing a connection revolution under-
pined by technology and where technology is
forcing change.
BUSINESS FINANCIAL
INTELLIGENCE - BUILDING
AN INTRAPRENEURIAL
SPIRIT WITHIN YOUR
BUSINESS
Paul Butler of Newleaf Training &
Development managed to turn
what might sound like a dull topic
into an interesting demonstration
of how valuable an intrapreneurial
spirit is in for today’s business owners and
managers.
The top ten tips to achieve this:
1. Start at the top, your staff will follow
your word. Great leaders go first
2. Share financials – players are more
engaged when they know whether they
are winning or loosing
3. Celebrate success – what you celebrate
tends to get repeated
4. Create visual scoreboards – can
someone glancing at it know if winning or
loosing within 10 seconds?
5. Make the goal digestible – can they
understand it?
6. Emphasis behaviours – what will the
impact be? what went right
7. Educate people on the value of a dollar
– creates a better focus – treat money as
their own. for every dollar wasted, at 5%
profit, you need to drive another $21 in
revenue to replace it.
8. Speak their language
The Golf Marketing Professionals I www.golfindustrycentral.com.au