Mike’s Space
Reinvest or Stagnate
Many of the facilities I see on a regular
basis have some recurring themes, that
over time I’m able to start basing some
hypotheses around.
Mike Orloff
is an Operations and Marketing
Specialist for Golf Industry Central and a PGA
Member in the USA and Australia. Originally from
Southern California, Mike has permanently resided
on the Gold Coast for the past 10 years. He has
over 20 years of commercial golf experience in
various senior management roles and currently
provides operational and marketing solutions to
the golf industry in the region. Currently, Mike also
lectures part-time for the PGA International Golf
Institute and runs the industry based website
www.golfindustrycentral.com.au.
Editor / Sales:
Mike Orloff
[email protected]
+61 415 682 259
Kerry McDuling
Assistant Editor
Contributors:
Over the years many clubs didn’t see
the need in reinvesting or simply lacked
planning in upgrading their overall
infrastructure. Fast forward and now
these same clubs don’t actually have the
money to fix or upgrade the assets they
were supposed to be looking after.
Not continually reinvesting back into
your infrastructure will only lead to
massive accrued costs later in time
which a facility cannot support. They
may not be in a position to fund at
all and this will show in the look and
feel of the place which has negative
repercussions to member and visitor
retention and growth. This is a typical
sign of bad governance for the club.
1941 but has had several incarnations
over the years. The new layout will
completely modernise and change the
clubhouse’s perspective relative to
course layout. I can’t wait to see final
product!
It wasn’t that long ago that email
marketing was new and pioneering, now
it is a part of our daily routine. The same
went for golf club websites and until only
recently many clubs didn’t even have
one! A new technology area being more
embraced finally by the golf industry is
the use of online booking systems to sell
excess tee time inventory. The newly
released iseekgolf Tee Time Manager
is leading this charge; we have an
overview of the web based program that
is free for all facilities to register.
Have a great holiday season and we
hope 2013 is the year you want it to be.
Our feature story this issue is one such
facility Parkwood Golf Club that has
recently undertaken a major overhaul of
their entire site in an effort to reinvent
itself in the market they have stood for
decades.
Another story in this issue is the update
on the brand new clubhouse to be built
for Huntingdale Golf Club in Victoria.
Their current clubhouse was built in
Mike Orloff
Operations and Marketing Specialist
David Newbery
Senior Writer
Rob Jenkins
www.turfmates.com.au
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PO Box 773, Main Beach,
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Contents may not be reproduced without written permission. Views expressed in editorial
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Golf Industry Central exists to help golf facilities throu