Golf Industry Central Summer 2012 - Page 23

fitters to academy teachers to public teachers,” Altschwager said. “That’s why we think our product will work because we are golfers.” Now Altschwager and his team are set to launch a junior academy with a goal of attracting more than 400 juniors. “We haven’t launched it yet and already have 45 in the junior program,” he said. Club members and the public can take advantage of the varying skills by joining Parkwood’s Game Changer Program. Altschwager believes the juniors will graduate from the complex’s miniature golf course to the academy. “We offer a lesson a week and unlimited range balls,” Altschwager said. “It’s not just coaching that gets you better, it’s practice. “We did a promotion recently and sold 3900 mini golf rounds in seven days. “This destination venue looks nice and we are being creative and having a product that is a tangible pathway for children.” “We combine coaching and practice and it costs $30 a week so it’s dead cheap. We sit down with the client and we map out a plan and work together over 12 months. “If you are a busy person, we can do a lesson every two weeks with a clear strategy of what you are trying to achieve with your golf. “It becomes more like a tour player works with his coach as opposed to lessons every now and again. It’s cheap and it’s the right way people should learn.” Here, children as young as four-years-old, will spend time doing a range of activities – not just hitting golf balls. “The program, designed by the Titleist Performance Institute (TPI), is about building fundamental movement skills and adding in fundamental sports skills like throwing, catching, moving, balancing, hitting and combining that into a theme of golf rather than forcing kids to stand on the range hitting balls,” Altschwager said. “As golfers, we know golf is amazing for kids and adults but the game is as boring as hell for children learning the game. For the first time, this program turns things on its head.” At Parkwood, it will cost $199 a term, $13 a week, for a child to start at the introductory level and attend “classes” once a week. “For $19 children attend twice a week and then there is an advanced group for those really interested in becoming good golfers,” Altschwager explained. “That will cost $27 and includes a private lesson once a month. “We think the price is reasonable when you consider a piano lesson can cost $50. “We have an amazing destination now for all golfers and it’s only going to get better.” Golf Industry Central Summer 2012 21