Industry News
Golf on an Airplane Wing
Sponsorship is not an area of a
company’s marketing plan that
it takes lightly. Indeed, much
consideration, planning and research
goes into the decision about what
events or entities are worthy of
sponsorship. At the end of the day,
a company goes into a sponsorship
partnership or arrangement if there
are measurable benefits for the
business, once all is said and done.
Emirates is one such organisation
that has been the official airline
sponsor for 20 golf events like the
Singapore Open, and confirms that
such undertakings have undoubtedly
boosted its operations.
Said Mr Nick Rees, the airline’s
manager (Singapore and Brunei):
“We have seen our operations
grow in