Mike ’ s Space
Welcome to our Spring 2017 Edition of Golf Industry Central magazine
Mike Orloff is an Operations and Marketing Specialist for Golf Industry Central and a PGA Member in the USA and Australia . Originally from Southern California , Mike has permanently resided on the Gold Coast for the past 10 years . He has over 20 years of commercial golf experience in various senior management roles and currently provides operational and marketing solutions to the golf industry in the region .
Currently , Mike also lectures part-time for the PGA International Golf Institute and runs the industry based website www . golfindustrycentral . com . au .
Editor / Sales :
Mike Orloff mike @ golfindustrycentral . com . au + 61 415 682 259 Skype – golf . industry . central
Contributors :
Mathilda Andersson - Journalist
Publisher
Morlo Pty Ltd ACN 123 872 784 ABN 1812 3872 784 PO Box 4743 , Robina Town Centre , Robina Qld 4230
Contents may not be reproduced without written permission . Views expressed in editorial contributions do not necessarily reflect the opinions of this publication and it ’ s management .
The countdown has begun ! Spring is officially here and remarkably , Christmas is less than four months away ( wow time flies ), but that is not what I ’ m talking about . We are now only a few short weeks away from one of the greatest golf industry events in Australia this year – The 2017 GMA National Conference .
Be assured the event preparations are now ramping up to guarantee a bigger and better event than ever before . According to organisers , the early bird registration has seen more than 200 golf club managers , staff and industry delegates from across Australia / NZ signing up for this year ’ s conference .
Golf Industry Central is a proud Media Partner for this conference and will also be attending the various education and networking opportunities all week in Adelaide .
I hope to see as many of you there as possible as it is sure to be a valuable few days ! If you haven ’ t registered yetdon ’ t miss out and come along !
In this spring issue of our e-magazine we ’ ve focused on our neighbors in the New Zealand golf industry , battling membership decline and old perceptions of the sport much like here in Australia . We report on some of the great new initiatives the industry has created in order to help combat these challenges and keep growing the game .
October is Golf Month in Australia , and hopefully you have gotten involved again this year to promote all that golf offers to your local community as part of the national marketing campaign from Golf Australia and states .
I recently attended the PGA Expo on the Sunshine Coast which I cover in an article in this e-mag . I ’ m pumped up for this last part of 2017 and excited to share all that I experienced there with my various clients around Australia .
As usual , in this mag we also report on some of the great happening at clubs around the country , with Nelson Bay GC ’ s new clubhouse finally erected and in operation after a devastating 2016 Father ’ s Day fire – make sure to pay them a visit and check out the new community hub of Port Stephens .
At Golf Industry Central we hope you ’ re enjoying the warmer weather around the country – on and off the golf course , and as always , we hope you will enjoy these articles and course developments around the region .
Please feel free to drop me a line if you ever need any marketing and recruitment assistance on what you may be undertaking at your facility or business .
MIKE ORLOFF , Managing Director Golf Marketing Specialist
Golf Industry Central exists to help golf facilities throughout Australia , New Zealand and South East Asia perform better . We offer easy access to golf industry news , job vacancies , recruitment services and operational advice . We also help overseas markets access the local golf industry via our vast network , online magazine and weekly publications .
Golf Industry Central operates with a general premise that for the industry to get stronger there is a real need for a cross pollination of ideas and networking from across all the different sectors of the golf industry . We all have a common denominator with our respective businesses - we need more people playing golf and spending money ! Currently our readership covers all sectors of the industry - General Managers , Superintendents , suppliers , golf pros , front line staff , accounting , architects , and various others from over 80 countries worldwide .
Our goal in each issue is to bring you a fresh and unique perspective on our golf industry . Through the sharing and discussion of thought-provoking topics , we will hopefully help your business in some small way . For this magazine to be fully sustainable and to achieve our goal and vision , it truly will need to be a collaborative effort . Please feel free to submit any items or stories you think the general industry may have interest in .
4 The Golf Marketing Professionals I www . golfindustrycentral . com . au