LPGA TO LAUNCH WOMEN’S NETWORK,
A DIGITAL PLATFORM FOR WOMEN
Calling all female golfers! Whether you are a
fanatical player, someone who is considering
taking up the game for the first time or
simply interested in using golf as a tool for
self-improvement in other areas, then the
soon-to-be-launched LPGA Women’s Network
is for you!
Having identified a pressing need for the
establishment of a digital platform of this
type, the Ladies Professional Golf Association
went ‘ live’ online with the Women’s Network
on Monday, August 14 – just a few days before
the showpiece Solheim Cup, the prestigious
biennial contest between Europe and the
United States, in West Des Moines, Iowa.
The timing is perfect. The Solheim Cup
is arguably the biggest, and certainly the
most passionate and talked about, event in
women’s golf. The Women’s Network aims to
be the biggest and most passionate online
forum for female golfers, with the goal to
get to half a million women engaged with its
content and conversations by 2020.
The Women’s Network will give its
su bscribers the opportunity to receive golf
tips and instruction from LPGA Teachers; to
engage with the LPGA and its players through
an interactive blog and video series; and to
connect with each other.
“The LPGA Women’s Network is designed to
help nurture women’s interest in the game
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of golf,” Ashleigh McLaughlin, Manager of
Digital Marketing and Brand Strategy for the
Women’s Network, told LPGA.com about
the new venture. “LPGAWomensNetwork.
com will start as a blog and will quickly grow
into an online community that celebrates
the growth and connections women can find
through golf.”
Visitors to the site will find content that
piques their interest in subjects surrounding
the game of golf including instruction,
fashion, career and networking advice,
and inspiration to improve their lives. But
most importantly, McLaughlin notes, “The
Women’s Network is a place to connect
with other women who are taking the same
journey in learning and enjoying the game of
golf.”
The site is expected to continue its growth
and expansion of resources for women to
learn and connect, including interactive
discussion forums and regional calendars for
women to find female-friendly golf events
and organizations across the country. Click
here for a link to the LPGA Women’s Network
site.
The Golf Marketing Professionals I www.golfindustrycentral.com.au