MILLENNIALS BREATHING NEW LIFE
INTO THE STODGY GAME OF GOLF
This year’s report from the The National Golf
Foundation’s (NGF) on golf participation in
the United States has revealed that millennial
golfers are breathing new life into the sport.
The study found that 36
percent of the nearly
24 million golfers in the
United States are young
adults aged 18 to 39, with
over 15 million expressing
interest in taking up the
game, making the millenial
group close to overtake
other age groups as the largest market share
in the sport.
However, according to CNBC millennials
don’t want to spend several hours on a golf
course playing the sport the traditional way.
The number completing a traditional 18-hole
round is down over 1 percent in the past
year, the NGF said.
Instead, the off-course
facilities are drawing the
young. Over 4 million
young adults have only
experienced the sport at an
off-course facility such as
a driving range. That has
boosted the popularity of
places like Topgolf.
“Millennials want a parallel experience, and
Topgolf is built on four things everyone
loves – play, food and drinks, music and
community” Erik Anderson, co-chairman and
CEO of Topgolf Entertainment Group told
CNBC.
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Golf Industry Central
I Spring 2017
35