Mike’s Space
The industry is starting to align
It’s been a very busy few months here
at Golf Industry Central. I’ve had the
privilege to attend, facilitate and present
in NZ and Australia at a variety of
industry forums.
Mike Orloff
is an Operations and Marketing
Specialist for Golf Industry Central and a PGA
Member in the USA and Australia. Originally from
Southern California, Mike has permanently resided
on the Gold Coast for the past 10 years. He has
over 20 years of commercial golf experience in
various senior management roles and currently
provides operational and marketing solutions to
the golf industry in the region. Currently, Mike also
lectures part-time for the PGA International Golf
Institute and runs the industry based website
www.golfindustrycentral.com.au.
Editor / Sales:
Mike Orloff
[email protected]
+61 415 682 259
Contributors:
David Newbery
Senior Writer
The GMANZ Conference was recently
held in Christchurch with close to
100 attendees from all aspects of
the industry. Themed Survival of the
Fittest, the conference was staged
in Christchurch. The national bodies
spoke about how they can work closer
together on various initiatives which was
summarised well from Dean Murphy CEO
of NZ Golf. (This event is featured in this
issue.)
On the Gold Coast last month
representatives from across all areas of
Australian golf arrived at Palm Meadows
for the Annual Golf Development Forum
organised by Golf Australia. The forum
saw representatives from Golf Australia,
the PGA of Australia, the ALPG, Golf
Management Australia, all State
Association and Junior Foundations,
School Sport Australia and the Australian
Sports Commission join forces to
work through a range of development
programs including National Participation
Plans
Golf Australia Golf Development Manager
Cameron Wade said the forum was an
important meeting as the sport looks
to maximise its resources. “We’ve held
this forum for the last two years and it’s
been quite successful each time,” Wade
said. “By bringing all of the industry’s
major development stakeholders
together in one place, we can identify
and work through any issues and
challenges around our programs and
also use our success stories as blue
prints for the future. Much of the week
was about the ways that the industry
can use its collective strength to grow
grassroots golf even more in the future,”
Wade added.
Im personally very excited to see where
both countries are heading in regarding
to working closer together. We are a
large geographic area, but we are not
a large industry. We tend to have a lot
of duplication in many areas, and if we
can coordinate major initiatives better
well have extra resources to focus on the
most important thing- PARTICIPATION!!
Mike Orloff
Operations and Marketing Specialist
Publisher
Morlo Pty Ltd ACN 123 872 784
ABN 1812 3872 784
PO Box 773, Main Beach,
QLD, Australia, 4230
Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and South East
Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services
and operational advice. We also help overseas markets access the local golf industry via our vast
network, online magazine and weekly publications.
Golf Industry Central operates with a general premise that for the industry to get stronger there is a
real need for a cross pollination of ideas and networking from across all the different sectors of the
golf industry. We all have a common denominator with our respective businesses - we need more
people playing golf and spending money! Currently our readership covers all sectors of the industry
- General Managers, Superintendants, suppliers, golf pros, front line staff, accounting, architects,
and various others from over 80 countries worldwide.
Contents may not be reproduced without written permission. Views expressed in editorial
contributions do not necessarily reflect the opinions of this publication and it’s management
2
Our goal in each issue is to bring you a fresh and unique perspective on our golf industry. Through
the sharing and discussion of thought-provoking topics, we will hopefully help your business in
some small way. For this magazine to be fully sustainable and to achieve our goal and vision, it truly
will need to be a collaborative effort. Please feel free to submit any items or stories you think the
general industry may have interest in.
The Golf Marketing Professionals www.golfindustrycentral.com.au