CONTENTS | 3
Mike Orloff is a Golf Operations Specialist and Managing Director of Golf Industry Central. His prior 18 years of experience
have been in a variety of management roles with two of the largest international golf management companies - American
Golf Corporation and ClubCorp. Mike is also a US and Australian PGA Member and has been permanently based in
Australia over the past 10 years.
Mike’s Space
I have recently had the honour
and pleasure to present at the
New Zealand Golf Manager’s
Conference which was held
in Wellington at the end of
August. The 2.5-day event
was very well organised and
attended. They had 91 of the
114 total national members
attend along with around 30
other industry representatives
and exhibitors. A very
good showing especially
in comparison to last year’s
Australian GMA conference
in Perth. (The Australian GMA
has close to 350 national
members.)
The industry in New Zealand
seems to have very similar
challenges to us in OZ, though
I did hear more discussion
centred on the big ‘A’ word
– AMALGAMATION. With so
many clubs nationally (app.
376), many are struggling
with a decline in membership
totals on already previously
low figures. A recent one being
the new Boulcott’s Farm which
sees the merger of two very
Golf Industry Central exists to help golf facilities throughout Australia, New
Zealand and Sout East Asia perform better. We offer easy access to golf
industry news, job vacancies, recruitment services and operational advice.
We also help overseas markets access the local golf industry via our vast
network, online magazine and weekly publications.
Golf Industry Central operates with a general premise that for the industry
to get stronger there is a real need for a cross pollination of ideas and
networking from across all the different sectors of the golf industry. We all
have a common denominator with our respective businesses - we need
more people playing golf and spending money! Currently our readership
covers all sectors of the industry - General Managers, Superintendents,
suppliers, Golf Pros, front line staff, accounting, architects, and various
others from over 80 countries worldwide.
Our goal in each issue is to bring you a fresh and unique perspective
on our golf industry. Through the sharing and discussion of thoughtprovoking topics, we will hopefully help your business in some small
way. For this magazine to be fully sustainable and to achieve our goal
and vision, it truly will need to be a collaborative effort. Please feel free
to submit any items or stories you think the general industry may have
interest in.
Editor / Sales: Mike Orloff
[email protected]
+61 415 682 259
Contributors:
David Newbery Senior Writer
Bruce Young
Freelance Journalist
Anthony Powter Photojournalist
Dave Adelberg Motivational Salesman
Design & Layout:
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Publisher:
Morlo Pty Ltd ACN 123 872 784 ABN 1812 3872 784
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longstanding neighbouring
clubs joining in the Hutt Valley
– Hutt Golf Club and Boulcott
Golf Club. All mention of this
amalgamation occurring
looks to be very positive
outcome.
A special thank you to
everyone there that provided
such a warm and engaging
conference during my visit,
I thoroughly recommend
that the Australian–based
managers make the short
journey over the Tasman
to Christchurch in 2012 to
interact with our kindred
managers and help
strengthen our industry
in this region. My personal
best wishes to everyone
in Christchurch after the
devastating earthquake.
Having grown up in California,
I’ve been through a few my
self.
Pages 04 - 07
Industry News
Pages 08 - 09
Graham Marsh
Pages 10 - 12
Sign Of The Times
Page 13
Dean Murphy
Pages 14 - 17
Behind The Scenes Of A Major
Page 18
Selling Joy
Page 19
Environmental
PO BOX 773, Main Beach, QLD, Australia, 4230
Contents may not be reproduced without written permission. Views
expressed in editorial contributions do not necessarily reflect the
opinions of this newspaper and its management.
www.golfindustrycentral.com.au
Page 21 - 23
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