Golf Industry Central May 2012 - Page 24

Women Giving Golf A Go When it comes to golf, Golf Australia is urging women to have a go. By David Newbery When it comes to golf, Golf Australia is urging women to have a go. The game’s amateur governing body is about to launch a program aimed at women called Give Golf A Go. “This is being piloted in Victoria because they have funding from Victorian Health Promotion Foundation and the government,” Golf Australia’s Frances Crampton said. “ “There’s also a women’s golf network, which is for women not ready to join a club. “ “It’s been very successful and that’s because of the sponsorship and support they are getting from government. relevant golf clubs to gauge if they are doing more to keep the women involved. competitions and things like that to bring them into the fold and get them feeling comfortable. “They are able to offer a lesson for $10. I went along the other day to have a look and seven women had signed up for five weeks at $50. “There is a follow up program which says, ‘we have brought these people to your golf club and your professional has been paid to teach them’,” Crampton said. “Most women don’t want to go on the golf course because they don’t want to make a fool of themselves. “They are there having a lesson with a professional, learning the basics and in the last week they are playing a few holes on the golf course.” Once women have completed their series of lessons, Golf Australia follows up with the 22 “We give the clubs suggestions on how to keep them at their club and then it’s up to the clubs. “There’s also a women’s golf network, which is for women not ready to join a club. “There will be some six- and nine-hole The Golf Marketing Professionals www.golfindustrycentral.com.au “We are going to promote this program across Australia to get more women coming and having a go in a friendly, relaxed and fun environment.”