Golf Industry Central May 2012 - Page 16

Golf 2.0 to hit the target By David Newbery Developed by the PGA of America, the Golf 2.0 program is available to partners through the World PGA Alliance, which includes organisations representing 56,000 PGA professionals and more than 22,000 PGA-member golf facilities worldwide. It was formed to establish and guide teaching, playing and educational standards for the golf profession in developing golf territories and shared best practices in player development for adults and juniors. The alliance is comprised of the PGA of America, Australia, Canada, Europe, Germany, Great Britain and Ireland, Japan, South Africa and Sweden. Gavin Kirkman the PGA general manager (member services) said Golf 2.0 was another tool to help grow the game. The three fundamental strategies of Golf 2.0 are: • Retain and strengthen the core; • Engage “lapsed” golfers; and • Drive new players. Kirkman provided Golf Industry Central with an insight into the program, which is gaining momentum worldwide. 14 “The biggest thing is