Golf 2.0 to hit the target
By David Newbery
Developed by the PGA of America, the Golf
2.0 program is available to partners through
the World PGA Alliance, which includes organisations representing 56,000 PGA professionals and more than 22,000 PGA-member
golf facilities worldwide.
It was formed to establish and guide teaching, playing and educational standards for the
golf profession in developing golf territories
and shared best practices in player development for adults and juniors.
The alliance is comprised of the PGA of America, Australia, Canada, Europe, Germany,
Great Britain and Ireland, Japan, South Africa
and Sweden.
Gavin Kirkman the PGA general manager
(member services) said Golf 2.0 was another
tool to help grow the game.
The three fundamental strategies of Golf 2.0 are:
• Retain and strengthen the core;
• Engage “lapsed” golfers; and
• Drive new players.
Kirkman provided Golf Industry Central with
an insight into the program, which is gaining
momentum worldwide.
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“The biggest thing is