AUSTRALASIA NEWS
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Why Golf Sponsorship Is Great For Business
A perspective on professional tournament sponsorship in Asia and
Australia shows currently golf is the fastest growing participated sport
in the World. In Asia, the growth of golf has seen a 200% increase in
tournaments and an increase of prize money from USD 12 Million in 2004
to over 32 Million this year. Golf sponsorship has become the leading form
of corporate branding for companies to deliver awareness campaigns
into the region and open up additional markets for them to pursue their
clients and build their business.
Golf sponsorship allows corporate organizations to reach out to their
target markets by way of international Live TV, print media campaigns and
through on ground branding and hospitality for client entertainment.
The uniqueness of Golf is that your clients are able to participate with
world stars in the international pro-am format, which no other sport
allows you to do. This has priceless value to your clients that will allow
your organization to stand out from your competition.
Along with this, golf is one of the “clean” sports and delivers all the
images that are respected in sports and business:
• Integrity • Success
• Excellence • Prestige
Other reasons corporations are interested in golf sponsors, is clearly
defined with the demographic of golfers themselves, these would be:
• Businessmen
• Entrepreneurs
• Highly Educated Professionals
• Consumers that associate Golf with Success
• Consumers with high spending power
• Aspiring Middle Class
• High Net worth Individuals
Sponsorship of an International Golf event also provides the ability to
measure your return on investment (ROI) through the following:
• Global TV coverage for brand association
• Media Analysis (media value of sponsorship)
• Acquire new memberships
• Client entertainment and post event results
• Increased volume of sales (land and golf)
• Customer retention
• Brand loyalty
• Propensity to purchase brand
• Reposition or positioning of brand
• Shareholders increased value
• Increase Customer database
• Brand Association
Through sponsorship, the Asian Golf Group www.asiangolfgroup.com
believe that a corporation or group will gain the ability to deepen
relationships; to have conversations and add value to customer’s lives;
to connect brands to customers and customers to each other and their
passions. The Asian Golf Group is the leader in event promotion in Asia and
Australia.
The As