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Mike Orloff is a Golf Operations Specialist and Managing Director of Golf Industry Central. His prior 18 years of experience
have been in a variety of management roles with two of the largest international golf management companies - American
Golf Corporation and ClubCorp. Mike is also a US and Australian PGA Member and has been permanently based in
Australia over the past 10 years.
Mike’s Space
Looking for
family values
I’m constantly on the look out
for various ways to improve
golf operations for my clients,
so I tend to look outside to
other service industries to find
inspiration. The hotel, airline, and
car hire industries have it down
to a science on how to generally
market to get our business. I’m
someone who is always budget
conscious and will just look for
the best price available, but that
is now changing. After several
overseas trips at the end of last
year with my wife and twoyear-old son, there were some
simple observations that would
have made our trip so much
more enjoyable and easier (like
leaving the kid home!). If these
international service providers
would really focus more on
family travel they would easily
make me a loyal follower of any
one of these companies. (Happy
child = Happy wife = Happy
me!) If the family unit was more
Golf Industry Central exists to help golf facilities throughout Australia, New
Zealand and Sout East Asia perform better. We offer easy access to golf
industry news, job vacancies, recruitment services and operational advice.
We also help overseas markets access the local golf industry via our vast
network, online magazine and weekly publications.
Golf Industry Central operates with a general premise that for the industry
to get stronger there is a real need for a cross pollination of ideas and
networking from across all the different sectors of the golf industry. We all
have a common denominator with our respective businesses - we need
more people playing golf and spending money! Currently our readership
covers all sectors of the industry - General Managers, Superintendents,
suppliers, Golf Pros, front line staff, accounting, architects, and various
others from over 80 countries worldwide.
Our goal in each issue is to bring you a fresh and unique perspective
on our golf industry. Through the sharing and discussion of thoughtprovoking topics, we will hopefully help your business in some small
way. For this magazine to be fully sustainable and to achieve our goal
and vision, it truly will need to be a collaborative effort. Please feel free
to submit any items or stories you think the general industry may have
interest in.
Editor / Sales: Mike Orloff
[email protected]
+61 415 682 259
Contributors:
David Newbery - Senior Writer
Rob Jenkins - www.pitchcare.com.au
Patrick Landman - www.xotels.com
Terry McAndrew - www.golfbiz.net
Patrick Young - www.asiangolfgroup.com
John Quinn - www.hole18.co.uk
Follow us on these networking sites
link to these sites via www.golfindustrycentral.com.au
catered for by any of the major
airlines, especially during longhaul flights, they would pick up
a pretty large market share of
the users.
It has made me start thinking
about catering to families
and how this “family values”
philosophy would impact golf if
applied to our golf clubs around
the nation. Would we start
retaining some greater loyalty
of membership by looking at
things through a different set
of eyes? A big reason members
are leaving clubs is because
they don’t have as much time
nowadays to play, since both
parents are an integral part to
raising children. So why don’t
we manage to give then some
of their time back by offering
some basic services that would
fill this need? Surely this would
result in greater member loyalty.
Pages 04 - 07
Australasia News
Pages 08 - 09
Asian Summit Update
Pages 10 - 11
Operational Focus
Pages 12 - 13
In Profile - Greg Norman
Page 14 - 16
Kinloch
Pages 17
NZ GMA Conference
Design & Layout:
Seventy Seven Media www.seventysevenmedia.com
Page 18 - 22
News
Publisher:
Morlo Pty Ltd ACN 123 872 784 ABN 1812 3872 784
PO BOX 773, Main Beach, QLD, Australia, 4230
Contents may not be reproduced without written permission. Views
expressed in editorial contributions do not necessarily reflect the
opinions of this newspaper and its management.
Page 23
Operational Advice
www.golfindustrycentral.com.au