Golf Industry Central GIC Winter 2018 | Page 24

Grow the game THE R&A LAUNCHES FIRST WOMEN’S CHARTER FOR GOLF The R&A has unveiled a new Women in Golf Charter as part of the organisation’s drive to increase the number of women and girls participating in golf and to encourage more opportunities for women to work within the golf industry. T he Women in Golf Charter aims to inspire an industry-wide commitment to developing a more inclusive culture within golf around the world and to enable more women and girls to flourish and maximise their potential at all levels of the sport. Martin Slumbers, Chief Executive of The R&A, outlined its plans to work in collaboration with its affiliated organisations, partners and the wider golf industry to achieve these goals at a launch event at The View from The Shard, one of London’s most iconic venues. Adoption of the Charter will also require national federations and other golf bodies to build on current initiatives and develop new projects that will focus on encouraging more women and girls to play golf and stay within the sport as members of clubs, while also empowering women to enjoy successful careers working within the golf industry. Hosted by renowned sports broadcaster Hazel Irvine, the event also featured presentations and panel discussions with guest speakers including Nick Pink, Chief Executive of England Golf, Sky Sports’ Golf Presenter Sarah Stirk, Chyloe Kurdas, National Female Participation Manager at Golf Australia, and Liz Dimmock, Founder of Moving Ahead. The Women in Golf Charter specifically aims to: The event was attended by representatives of golf organisations worldwide who have pledged their support as signatories of the Charter, including the European Tour, the Ladies’ European Tour, the European Golf Association, the Professional Golfers’ Association, the European Disability Golf Association, Golf Australia, Golf Canada, the Golfing Union of Ireland, England Golf, the Irish Ladies Golf Union and Scottish Golf. • Strengthen the focus on gender balance and provide a united position for the golf industry. • Commit national federations and organisations to support measures targeted at increasing participation of women, girls and families in golf. • Call on signatories to take positive action to support the recruitment, retention and progression of women working at all levels of the sport. • Set individual targets for national federations for participation and membership and annual reporting of progress. • Develop an inclusive environment for women and girls within golf. 24 Martin Slumbers, Chief Executive of The R&A, said, “We are asking the golf industry to recognise the real importance of increasing the number of women and girls playing golf and empowering more women to enjoy successful careers at all levels of the sport. “The Charter is a strong statement of intent from the golf industry that it has to change and a commitment on behalf of all of us to take measures designed to achieve positive change for women, girls and families. This is crucial to The Golf Marketing Professionals I www.golfindustrycentral.com.au