Golf Industry Central GIC Winter 2018 | Page 17

The Boys Are Back In Town

ABOUT GREGG PATTERSON

Club Management magazine has named him , 2015 Club Executive of the Year . Gregg and his wife Elaine have been happily settled in Los Angeles , California for the last thirty-two years .
Gregg Patterson became the General Manager of The Beach Club in 1982 ( and only retired in February this year , a whopping 34 years !) Since that time , he has worked with his members , Boards , and committees to enhance the value and reputation of The Beach Club in the Los Angeles community . Prior to becoming the General Manager of the Beach Club , he was the Assistant Manager of the Bel-Air Country Club in Los Angeles and also worked as a Systems Analyst for the U . S . Army Club System .
In addition to his ongoing responsibilities at The Beach Club , Gregg is a Senior Associate with Kapoor and Kapoor Hospitality Consultants , where he teaches certification courses in leadership and marketing for the Asian American Hotel Owners Association ( AAHOA ), an organization consisting of owners / franchisees of limited service hotels in the U . S . under such brands as Clarion , Comfort Inn , Holiday Inn , Best Western and others .
Building on his experience as a club manager , Gregg has been a featured presenter at various club management seminars , assistant manager conferences and hospitality forums around the world , including Canada , Ireland , the U . K ., Spain , France , Denmark , Hungary , China , Thailand , Singapore , Korea , Sweden , the Netherlands , France and Colombia . He has conducted management development programs on a variety of topics for many organizations , e . g ., the Army Club System , Para Los Ninos , the Junior League of Los Angeles , the P . G . A ., Lawry ’ s Corporation , Sea World , the California Restaurant Association , the California Teachers Association , the Professional Club Marketing Association , The European Golf Course Owners Association , the National Golf Course Owners Association ( U . S .) and the International Association of Hospitality Accountants .
On the academic front , he served as an Adjunct Professor in the Collins School of Hospitality Management at Cal Poly University , Pomona for fourteen years . He currently teaches at various Business Management Institute programs and is a Visiting Professor at two universities in Gujarat , India . He has spoken to club management classes and associations at the University of Nevada Las Vegas , Cornell University and the University of Houston .
Gregg also writes a monthly column for Board Room magazine and is the author of Reflections on the Club Experience , an anthology of essays on club cultures and operations . In acknowledgement of his efforts as an educator in both the university and the corporate worlds , he was awarded the 2002 Gary Player Private Club Educator of the Year Award by Board Room magazine .
He serves on the Board of Trustees at Maine Central Institute in Pittsfield , Maine and has been active in the Southern California Chapter of the Club Managers Association of America .
Gregg earned an M . P . S . degree from Cornell University School of Hotel Administration and a B . A . in British Imperial History from Colgate University . When not involved in his professional responsibilities , you will find Gregg pursuing one of his many “ developed passions ” — reading , bicycle touring around the world , playing paddle tennis , flying his airplane , or , as a licensed minister , performing wedding and funeral services for family and friends .

Golf Industry Central I Winter 2018 17