Feature - Topgolf
WILL TOPGOLF ACTUALLY
HELP THE GOLF INDUSTRY
GROW PLAYER NUMBERS?
By Mathilda Andersson
N
ot many would contest the view that
golf has been fighting a losing battle
over the past few years, with flattish-
to-down participation numbers indicating
a sport too stuck in tradition to gain and
retain a new generation of players. But
a new era has arrived which might just
revolutionise the game as we know it.
IT’S CALLED TOPGOLF.
The recent surge in golf entertainment
venues has seen the interest in the sport met
with renewed vigour. These novel gaming
formats, offering a hyper-social, stress-free
take on the game, are enticing not only
beginning golfers but avid golfers and even
aspiring golfers, suggesting a game poised to
be on the rise.
Topgolf’s point-scoring design has been
christened the fastest growing form of
recreational golf engagement of our time,
and if you make the drive out to Oxenford on
Australia’s Gold Coast to Topgolf’s latest (and
Australia’s first) indoor driving range and
entertainment venue, you’ll soon see what all
the fuss is about.
The establishment is huge, rising three
stories tall with 30 hitting bays (plus 4 VIP
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The Golf Marketing Professionals I www.golfindustrycentral.com.au