Golf Industry Central GIC Summer 2018 | Página 4

Mike’s Space Welcome to our Summer 2018 Edition of Golf Industry Central magazine We’re now only a few short weeks away from Christmas (yikes) and on the very last stretch of 2018, which is a perfect time to reflect upon the year behind us and all the great events that have happened in the golf industry, nationally and globally. This magazine will give you a peek into some of the great conferences from around the region that I have been lucky enough to attend and present at over the last few months. Mike Orloff is an Operations and Marketing Specialist for Golf Industry Central and a PGA Member in the USA and Australia. Originally from Southern California, Mike has permanently resided on the Gold Coast for the past 10 years. He has over 20 years of commercial golf experience in various senior management roles and currently provides operational and marketing solutions to the golf industry in the region. Currently, Mike also lectures part-time for the PGA International Golf Institute and runs the industry based website www.golfindustrycentral.com.au. Editor / Sales: Mike Orloff [email protected] +61 415 682 259 Skype – golf.industry.central Contributors: Mathilda Andersson - Journalist Publisher Morlo Pty Ltd ACN 123 872 784 ABN 1812 3872 784 PO Box 4743, Robina Town Centre, Robina Qld 4230 Contents may not be reproduced without written permission. Views expressed in editorial contributions do not necessarily reflect the opinions of this publication and it’s management. Of course, for my company, and my team, a highlight of this year was being awarded the Golf Supplier of the Year Award at the annual QLD Golf Industry Awards night in March on the Gold Coast. I’m very fortunate to have met so many great people who make up this industry. I always had hoped to make some kind of difference within the industry, and winning this award validated the endless hours of work, travel and vision I had of the company when I started it over ten years ago. In July I had the great honour to once again host and promote our friends from America, Gregg Patterson and Norm Spitzig, and join them on their second Australian Roadshow “The Boys Are Back In Town” with topics to focus on Service, Culture and Participation. We shared the love and buzz to over 600 attendees through-out the entire roadshow. July also saw the second Golf Business Forum take place in Melbourne, connecting 282 delegates from around the industry. GIC was a media partner for this fantastic event for the more commercial side of the golf industry. Well done to Guy and Andrew for their vision coming to life for this event. Read all about the events inside this mag. In this second half of the year I’ve yet again found myself very busy with heaps of travels to attend various workshops and conferences around the country, and overseas. Last month I flew over to Queenstown, NZ, as media partner for the GMANZ 8Th Biennial GMANZ Conference and BMI International Course. The speakers addressed some great topics, and I myself had the chance to say my piece in the new “Hack fest” session where we discussed sustainability, the environment, inclusion, diversity and equality. Most recently I attended the 2018 PGA Conference in Laguna Phuket, Thailand (I’m still suffering the jet-lag). The 2 days of education featured expert speakers lined up to provide engaging sessions on topics designed to assist the PGA Member in their business and career. Get all the details inside. Since this is our very last magazine of the year, Mathilda and I wish you all a very Merry and safe Christmas and a Happy New Year. I hope you all get to enjoy some great golf and time off during the holiday season. We’ve got some new initiatives to roll out in 2019. We can’t wait! Catch you all on the other side! MIKE ORLOFF, Managing Director Club Marketing Specialist Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and South East Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services and operational advice. We also help overseas markets access the local golf industry via our vast network, online magazine and weekly publications. Golf Industry Central operates with a general premise that for the industry to get stronger there is a real need for a cross pollination of ideas and networking from across all the different sectors of the golf industry. We all have a common denominator with our respective businesses - we need more people playing golf and spending money! Currently our readership covers all sectors of the industry - General Managers, Superintendents, suppliers, golf pros, front line staff, accounting, architects, and various others from over 80 countries worldwide. Our goal in each issue is to bring you a fresh and unique perspective on our golf industry. Through the sharing and discussion of thought-provoking topics, we will hopefully help your business in some small way. For this magazine to be fully sustainable and to achieve our goal and vision, it truly will need to be a collaborative effort. Please feel free to submit any items or stories you think the general industry may have interest in. 4 The Golf Marketing Professionals I www.golfindustrycentral.com.au