Mike’s Space
Welcome to our Summer 2018 Edition
of Golf Industry Central magazine
We’re now only a few short weeks away
from Christmas (yikes) and on the very
last stretch of 2018, which is a perfect
time to reflect upon the year behind
us and all the great events that have
happened in the golf industry, nationally
and globally. This magazine will give
you a peek into some of the great
conferences from around the region
that I have been lucky enough to attend
and present at over the last few months.
Mike Orloff is an Operations and Marketing
Specialist for Golf Industry Central and a
PGA Member in the USA and Australia.
Originally from Southern California, Mike has
permanently resided on the Gold Coast for
the past 10 years. He has over 20 years of
commercial golf experience in various senior
management roles and currently provides
operational and marketing solutions to the
golf industry in the region.
Currently, Mike also lectures part-time for the
PGA International Golf Institute and runs the
industry based website
www.golfindustrycentral.com.au.
Editor / Sales:
Mike Orloff
[email protected]
+61 415 682 259
Skype – golf.industry.central
Contributors:
Mathilda Andersson - Journalist
Publisher
Morlo Pty Ltd ACN 123 872 784
ABN 1812 3872 784
PO Box 4743, Robina Town Centre,
Robina Qld 4230
Contents may not be reproduced without
written permission. Views expressed in editorial
contributions do not necessarily reflect the
opinions of this publication and it’s management.
Of course, for my company, and my
team, a highlight of this year was being
awarded the Golf Supplier of the Year
Award at the annual QLD Golf Industry
Awards night in March on the Gold
Coast. I’m very fortunate to have met
so many great people who make up
this industry. I always had hoped to
make some kind of difference within
the industry, and winning this award
validated the endless hours of work,
travel and vision I had of the company
when I started it over ten years ago.
In July I had the great honour to once
again host and promote our friends
from America, Gregg Patterson and
Norm Spitzig, and join them on their
second Australian Roadshow “The Boys
Are Back In Town” with topics to focus
on Service, Culture and Participation.
We shared the love and buzz to over
600 attendees through-out the entire
roadshow.
July also saw the second Golf Business
Forum take place in Melbourne,
connecting 282 delegates from around
the industry. GIC was a media partner
for this fantastic event for the more
commercial side of the golf industry.
Well done to Guy and Andrew for their
vision coming to life for this event. Read
all about the events inside this mag.
In this second half of the year I’ve yet
again found myself very busy with heaps
of travels to attend various workshops
and conferences around the country,
and overseas. Last month I flew over
to Queenstown, NZ, as media partner
for the GMANZ 8Th Biennial GMANZ
Conference and BMI International
Course. The speakers addressed
some great topics, and I myself had
the chance to say my piece in the new
“Hack fest” session where we discussed
sustainability, the environment,
inclusion, diversity and equality.
Most recently I attended the 2018 PGA
Conference in Laguna Phuket, Thailand
(I’m still suffering the jet-lag). The 2 days
of education featured expert speakers
lined up to provide engaging sessions
on topics designed to assist the PGA
Member in their business and career.
Get all the details inside.
Since this is our very last magazine of
the year, Mathilda and I wish you all
a very Merry and safe Christmas and
a Happy New Year. I hope you all get
to enjoy some great golf and time off
during the holiday season.
We’ve got some new initiatives to roll
out in 2019. We can’t wait!
Catch you all on the other side!
MIKE ORLOFF,
Managing Director
Club Marketing Specialist
Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and South East
Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services and
operational advice. We also help overseas markets access the local golf industry via our vast network,
online magazine and weekly publications.
Golf Industry Central operates with a general premise that for the industry to get stronger there is a
real need for a cross pollination of ideas and networking from across all the different sectors of the golf
industry. We all have a common denominator with our respective businesses - we need more people
playing golf and spending money! Currently our readership covers all sectors of the industry -
General Managers, Superintendents, suppliers, golf pros, front line staff, accounting, architects, and
various others from over 80 countries worldwide.
Our goal in each issue is to bring you a fresh and unique perspective on our golf industry. Through the
sharing and discussion of thought-provoking topics, we will hopefully help your business in some small
way. For this magazine to be fully sustainable and to achieve our goal and vision, it truly will need to be
a collaborative effort. Please feel free to submit any items or stories you think the general industry may
have interest in.
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The Golf Marketing Professionals I www.golfindustrycentral.com.au