Golf Industry Central December 2009 | Page 2

2 | Advertisement Contents |3 Mike’s Space Welcome to our first online edition of Golf Industry Central magazine. Many of you may already be familiar with our industry web portal and weekly newsletter covering the news, jobs and operational topics for the Australia, New Zealand and SE Asia region. Our website www. golfindustrycentral.com.au went live in July 2008 and has been gaining strong readership over this time. We operate with a general premise that for the industry to get stronger there is a real need for “cross pollination” of ideas and networking from across the different sectors of the golf industry. We all have a common denominator with our respective businesses- we need more people playing golf and hence spending money! Currently our readership covers all sectors of the industry- General Managers, Superintendents, suppliers, Golf Pros, front line staff, accounting, architects, and various others from over 80 countries worldwide. in some small way. For this magazine to be fully sustainable and to achieve our goals and visions, it truly needs to be a collaborative effort. Please feel free to submit any items or stories to us that you think the general industry may have interest in reading in the future. Finally, I would like to express my gratitude to David Newbery and the various other contributors that have been gracious enough to offer their support in this new initiative. A special ‘thank you” also goes to Mike Sebastian (Asian Golf Business) and Sam Arthur (Inside Golf), whom both have given me tremendous encouragement to make this magazine actually happen. Our next issue is slated for a February release. Have a great holiday season and safe travels. Kind regards Our goal in each issue is to try and bring you a fresh and unique perspective on our golf industry. Through the sharing and discussion of thought-provoking topics, we will hopefully help your business improve Mike Orloff Mike Orloff is a golf operations specialist with extensive senior management experience in the golf industry in Australia and United States. He offers operational advice for new and existing golfing facilities in Australia, New Zealand and South East Asia in the areas of staff recruitment, membership attainment, membership retention, retail management, new player development, event management and revenue generation strategies Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and S.E. Asia perform to their optimum. We offer easy access to golf industry news, job vacancies, recruitment services, operational advice, and various revenue generation strategies. We can also help overseas markets access the local golf industry, via our vast network and weekly/monthly publications. Our general philosophy is that there is a real need for “cross pollination” of ideas and networking across the different sectors of the golf industry. We all have a common denominator with our respective businesses- we need more people playing golf! Our current readership covers people from all sectors of the industry- General Managers, Superintendents, suppliers, Golf Pros, front line staff, accounting, architects, and various others. Editor/ Sales: Mike Orloff [email protected] +61 415 682 259 Contributors: David Newbery, Jeff Blunden, Terry McAndrew, Asian Golf Business Cybergolf.com Design & Layout: Seventy Seven Media www.seventysevenmedia.com Publisher: Morlo Pty Ltd ACN 123 872 784 ABN 1812 3872 784 PO BOX 773, Main Beach, QLD, Australia, 4230 Contents may not be reproduced without written permission. Views expressed in editorial contributions do not necessarily reflect the opinions of this newspaper and its management. www.golfindustrycentral.com.au Pages 04 - 09 Australasia & International News Pages 10 - 11 Operational Focus Pages 12 - 14 Cover Story Page 15 GMA Conference Page 16 Grow The Game Page 17 Course Development Pages 18 - 19 In Profile Pages 20 - 22 Development News