Mike’s Space
Welcome to our Autumn 2018 Edition
of Golf Industry Central magazine
Mike Orloff is an Operations and Marketing
Specialist for Golf Industry Central and a
PGA Member in the USA and Australia.
Originally from Southern California, Mike has
permanently resided on the Gold Coast for
the past 10 years. He has over 20 years of
commercial golf experience in various senior
management roles and currently provides
operational and marketing solutions to the
golf industry in the region.
Currently, Mike also lectures part-time for the
PGA International Golf Institute and runs the
industry based website
www.golfindustrycentral.com.au.
Editor / Sales:
Mike Orloff
[email protected]
+61 415 682 259
Skype – golf.industry.central
Contributors:
Mathilda Andersson - Journalist
Bill Yates - Pace Manager Systems
Publisher
Morlo Pty Ltd ACN 123 872 784
ABN 1812 3872 784
PO Box 4743, Robina Town Centre,
Robina Qld 4230
Contents may not be reproduced without
written permission. Views expressed in editorial
contributions do not necessarily reflect the
opinions of this publication and it’s management.
We are now well and truly into the
first half of this New Year and Golf
Industry Central is off to a flying start
with recently being nominated for the
QLD Golf Industry Award – Supplier
of the Year. It’s a great honour to
have our name in lights among some
of the major industry suppliers. Good
luck to everyone on the night and
we’ll see you at The Star on the Gold
Coast on March 20!
The Autumn issue has a real Grow
The Game flavour as we have
been seeing many great initiatives
and programs happening around
the country. We are sharing their
successes and we would love to hear
what you are doing in this space!
As time flies, we are soon
approaching some of the great
industry events that are on the
agenda this year, with the 2018
Golf Business Forum convention in
Melbourne kicking things off in late
July. Set to attract more than 250
people from across the Australian
golf industry, this is an event not to
miss out on! Delegates’ registration is
now open.
The second half of the year also
sees The Club Managers Association
of America (CMAA) and the Golf
Managers Association of New
Zealand (GMANZ) conjoint BMI
International Conference and 8th
Biennial 2018 GMANZ Conference in
beautiful Queenstown, NZ, on 4- 11
October. An impressive speakers list
recently released provides a further
incentive to visit our neighbours this
spring! See you there!
We are also looking forward to
bringing back our good mates Gregg
Patterson and Norm Spitzig onto
Australian soil for another GREGG
NORMAN ROADSHOW across the
region mid year. Another possible
return will be the guru of pace of
play, Bill Yates, to assist clubs with
one of the bigger issues in our
industry - slow play. If you have any
interest in our roadshows this year,
give us a shout as we are seeking a
few new opportunities to “spread the
love”.
We hope you’re enjoying the
supposedly cooler temperatures
these upcoming months at your
clubs and courses across the country,
a bit of downpour will do the greens
well after summer. Please feel free to
drop me a line or call if you ever need
any marketing and/or recruitment
assistance on what you may be
undertaking currently.
WEBSITES CUSTOM-MADE FOR
THE GOLF INDUSTRY
Golfers now have more choice than ever before when it comes to picking
a course. Your website is usually the first point of contact for new players
and members alike. Ens uring your website is optimised, modern, clear
and concise is a necessity in today’s highly competitive market.
Is your website up to scratch?
GOLF WEBSITE PACKAGES 2017
And remember, if you have a story to
share about what’s happening at your
club or facility, please drop us a line
at [email protected].
MIKE ORLOFF, Managing Director
Golf Marketing Specialist
Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and South East
Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services and
operational advice. We also help overseas markets access the local golf industry via our vast network,
online magazine and weekly publications.
Golf Industry Central operates with a general premise that for the industry to get stronger there is a
real need for a cross pollination of ideas and networking from across all the different sectors of the golf
industry. We all have a common denominator with our respective businesses - we need more people
playing golf and spending money! Currently our readership covers all sectors of the industry -
General Managers, Superintendents, suppliers, golf pros, front line staff, accounting, architects, and
various others from over 80 countries worldwide.
Our goal in each issue is to bring you a fresh and unique perspective on our golf industry. Through the
sharing and discussion of thought-provoking topics, we will hopefully help your business in some small
way. For this magazine to be fully sustainable and to achieve our goal and vision, it truly will need to be
a collaborative effort. Please feel free to submit any items or stories you think the general industry may
have interest in.
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The Golf Marketing Professionals I www.golfindustrycentral.com.au
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