Industry news
Industry news
NEW ZEALAND IN THREE-YEAR
DRIVE TO BOOST INTERNATIONAL
GOLF VISITORS
CANCER COUNCIL NSW SWINGS GOLFERS
TOWARDS GOOD SUN PROTECTION
C
ancer Council NSW is partnering with
former golf pro Paul Gow to encourage
golfers to reduce their skin cancer risk
by using sun protection every time they play
through the Improve your long game Program. Cancer Council NSW’s Skin Cancer Prevention
Manager, Liz King said men over the age of 40
are 1.5 times more likely to be diagnosed with
melanoma, and around twice as likely to die from
it, compared to women of a similar age.
TCo-funded by Cancer Institute NSW, Improve
your long game supports participating golf clubs
to help keep members protected from the sun
by providing information resources and free
sunscreen pump stands on the course, with
a reminder for golfers to apply and re-apply
sunscreen. “Recreational golfers spend extended periods
of time outdoors in an environment that has
minimal shade and is highly reflective of UV from
surrounding surfaces like grass, sand and water.
Unprotected sun exposure puts them at high risk
of sunburn, skin damage and skin cancer.
Paul Gow is leading the field by staying sun-safe
and encouraging all golfers to practice good sun
protection both on and off the course. “It’s important to have a sun protection routine in
place and following the example of sportspeople
like Paul Gow is a great place to start,” Liz King
said.
“Over the years, golf has given me some of the
greatest experiences of my life. Above all, it’s
about having good times with my mates and
family. For us blokes over 40, it’s really important
that we look after ourselves to make sure we can
keep having those good times for many years
to come. It’s never too late, that’s why Improve
your long game and good sun protection benefits
everyone. “Through Improve your long game, Cancer
Institute NSW and Cancer Council NSW are
encouraging golfers to follow Paul’s lead to
protect their skin from UV radiation. It’s fantastic
to see Paul Gow as a great role model and
champion for promoting and encouraging
positive sun protection behaviours for all golfers
in NSW,” said Cancer Institute NSW Director of
Screening and Prevention, Sarah McGill.
“I make sun protection a part of my game prep;
checking I have all the right gear complete with a hat,
sunglasses, sunscreen, and long sleeves. Make sun
protection part of your game too,” Paul Gow said. For more information on skin cancer prevention
and Improve your long game, visit
cancercouncil.com.au/longgame.
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The Golf Marketing Professionals I www.golfindustrycentral.com.au
N
ew Zealand is aiming to
capitalise on its status
as an award-winning
golf destination to lure more
overseas golfers to experience
its courses.
Tourism New Zealand’s
golf tourism initiatives have
been ratcheted up since the
country was named 2018
Golf Destination of the
Year for the Asia Pacific
region in global golf tourism
organisation IAGTO’s 18th annual golf
tourism awards*.
38 of New Zealand’s leading golf courses
have now joined IAGTO as part of a
collaborative partnership to accelerate the
appeal of New Zealand as an international
golfing destination.
The courses fall into two categories: Marquee
Courses, comprising 14 of the country’s most
iconic names, including world top 50 Cape
Kidnappers Golf Course, Kauri Cliffs Golf
Course and the dramatic alpine-set Jacks
Point Golf Course plus Experience Courses,
numbering 24, that have been selected for
delivering something special and uniquely
New Zealand to the visiting golf traveller.
With the support of IAGTO, Tourism New
Zealand (TNZ) will be expanding its golf
tourism activities over the coming three
years, starting with its largest delegation
at the forthcoming 7th Asia Golf Tourism
Convention (AGTC), taking place in Manila
from April 22-25, where TNZ
will also be an International
Sponsor. Participants already
include the Royal Wellington
Golf Club, Otago Golf Club,
The Kinloch Club, Cape
Kidnappers Golf Course,
Terrace Downs Resort, PaR
nz Golfing Holidays, Premium
Golf New Zealand and Tourism
New Zealand. Between
2018 and 2020, TNZ will also
showcase its golf product at
the International Golf Travel
Market and IAGTO’s North America Golf
Tourism Convention (NAC – this year being
held in Central Oregon, from June 24-27).
Commenting on the initiative, IAGTO
Chief Executive Peter Walton said: “When
all ‘export ready’ or tourism-friendly golf
courses in a destination work together, they
make a much greater impact on the golf
travel industry, and this is exactly what has
happened in New Zealand, led by a very
pro-active national tourist board. This in turn
acts as essential guidance for international
golf tour operators keen to feature, promote
and sell this extraordinary golf destination to
their golf travelling customers”.
As part of this project, IAGTO will establish
a New Zealand Chapter and a New Zealand
Operators Club for its member golf tour
operators that promote New Zealand as a
golf destination.
To find out more about New Zealand and its
golf courses, visit www.newzealand.com.
Golf Industry Central I Autumn 2018
11