Industry news
WANT TO IMPROVE YOUR LONG GAME ? DRIVE HOME SUN PROTECTION
Every year in NSW alone , more than 46,000 new cases of cancer are expected to be diagnosed , and the impact on families , carers and communities is significant .
Adult males are a priority group to target for increasing skin cancer prevention behaviours , and due to the high levels of sun exposure , it ’ s especially important to use sun protection if you ’ re a golfer ! Improve Your Long Game is a program encouraging NSW golfers to use sun protection and reduce their risk of skin cancer . The program aims to increase peer-to-peer engagement among male golfers aged 40-64 and to build a sun protection ‘ culture ’ within a recreational setting .
Cancer Council NSW believes that they can and will beat cancer . Together with their volunteers , supporters , stakeholders and staff , CCNSW are committed to reducing the impact of cancer on individuals and the community , and to lessening the burden for people affected by cancer .
In NSW , over the age of 40 , men are 1.5 times as likely to develop melanoma and twice as likely to die from it as women of a similar age , and there is a lack of awareness that sun protection can help reduce the risk of developing skin cancer as some believe that it is too late to make a difference OR that sun damage is already done .
Improve Your Long Game aims to continuously raise awareness that engaging in sun protection behaviours at any age reduces your skin cancer risk , with a particular emphasis on the application and reapplication of sunscreen during a round of golf . You can reduce your sun exposure with our tailored sun protection tips for golfers . Add these into your golf day and you ’ ll be well on your way to improving your long game and reducing your skin cancer risk .
Golf Industry Central Autumn 2017 13