Mike’s Space
The New Year brings a new look & new opportunities
Every so often in life and business you
need to step back and have a good look
at what you are doing. Are you on track to
achieve your goals, and are some things
that were once new, start to look old, can
you make some little cosmetic changes to
be stay modern?
Mike Orloff
is an Operations and Marketing
Specialist for Golf Industry Central and a PGA
Member in the USA and Australia. Originally from
Southern California, Mike has permanently resided
on the Gold Coast for the past 10 years. He has
over 20 years of commercial golf experience in
various senior management roles and currently
provides operational and marketing solutions to
the golf industry in the region. Currently, Mike also
lectures part-time for the PGA International Golf
Institute and runs the industry based website
www.golfindustrycentral.com.au.
Editor / Sales:
Mike Orloff
[email protected]
+61 415 682 259
Skype – golf.industry.central
Contributors:
Over the holiday break it was nice to get
away and clear the head for a while and
in my case clear the head of my hair (well
what was left ;) I’ve had the same hair
style for 20 years and every time going to
have it cut, I want to go with a new style,
but fall back into what is comfortable. This
time was different and I wanted change
and change in a big way so off it all came.
We have also been starting this type
of “renewal and refresh” process for
our www.golfindustrycentral.com.au
website. Its been live now for 7 years
without much cosmetic change except
for one minor set of changes a few years
ago. Over the past 18mths we launched
Golf Industry Central, Golf Recruitment
Central, Golf Operations Central, and
Grow the Game Central leaving the main
site the last to be upgraded into our
modern online world.
Pebble Beach, CA, the international slow
play expert and the “guru of pace of
play,” to bring Pace Manager Systems®
to golf courses and clubs in Australia,
New Zealand and Asia.
Using the same techniques that he used
to help courses such as the Old Course
at St Andrews, Pebble Beach Golf Links,
Hong Kong Golf Club, Singapore Island
Country Club and hundreds of others
solve their slow play problems and take a
larger share of their market, Yates plans to
explode the myths that perpetuate slow
play and help courses in Australia and
Asia decrease complaints, improve the
playing experience, and increase profits.
We welcome Pace Manager Systems®
in joining our ever expanding portfolio
of brands we work with which includes
iseekgolf.com, Golf Queensland, Gary
Player Design, Exclusiv Golf Deva –
New Caledonia.
So my advice to you is to take that chance
you have been procrastinating on with
now taking a big change which will only
make you feel renewed and rejuvenated.
There is a lot of planning to do over
coming months but we should have
launched after Winter. We would love
your feedback on what you would like to
see or is most important to you.
I am excited to also announce this month
a new partnership with Bill Yates of
Mike Orloff
Managing Director
Bruce Young - Golf Journalist
Publisher
Morlo Pty Ltd ACN 123 872 784
ABN 1812 3872 784
PO Box 4743, Robina Town Centre,
Robina Qld 4230
Contents may not be reproduced without
written permission. Views expressed in editorial
contributions do not necessarily reflect the
opinions of this publication and it’s management.
Golf Industry Central exists to help golf facilities throughout Australia, New Zealand and South East
Asia perform better. We offer easy access to golf industry news, job vacancies, recruitment services
and operational advice. We also help overseas markets access the local golf industry via our vast
network, online magazine and weekly publications.
Golf Industry Central operates with a general premise that for the industry to get stronger there is a
real need for a cross pollination of ideas and networking from across all the different sectors of the
golf industry. We all have a common denominator with our respective businesses - we need more
people playing golf and spending money! Currently our readership covers all sectors of the industry General Managers, Superintendents, suppliers, golf pros, front line staff, accounting, architects, and
various others from over 80 countries worldwide.
Our goal in each issue is to bring you a fresh and unique perspective on our golf industry. Through
the sharing and discussion of thought-provoking topics, we will hopefully help your business in some
small way. For this magazine to be fully sustainable and to achieve our goal and vision, it truly will
need to be a collaborative effort. A